Performance Marketing Executive (from Apparel industry)

About the Opportunity
A fast-scaling digital-first apparel brand disrupting the fashion ecosystem across India, we blend data-driven performance marketing with consumer-centric storytelling to scale omnichannel growth. Our performance marketing team sits at the heart of customer acquisition, retention, and LTV optimization—leveraging platforms like Meta, Google, and emerging social commerce channels to turn clicks into loyal buyers and virality into revenue.

Role & Responsibilities

• Plan, execute, and optimize paid media campaigns across Meta (Facebook/Instagram), Google Ads, and TikTok to drive scalable ROAS and CPA targets.
• Build and manage audience segments, A/B test creatives and copy, and implement retargeting strategies for both top-of-funnel and bottom-of-funnel conversions.
• Monitor campaign performance in real-time, identify anomalies, and make data-backed adjustments to maximize budget efficiency and conversion rates.
• Collaborate closely with Creative, E-commerce, and Analytics teams to align campaign messaging with product launches, offers, and inventory cycles.
• Generate weekly performance dashboards and insights to inform marketing strategy, reporting on KPIs like CAC, ROAS, LTV:CAC, and funnel drop-offs.
• Stay ahead of platform changes, algorithm updates, and emerging social commerce trends to maintain competitive edge and innovation in campaign design.

Skills & Qualifications

• Must-Have
• Meta Ads Manager
• Google Ads
• Facebook Pixel
• Google Analytics 4
• UTM Tracking
• A/B Testing
• ROAS Optimization
• Conversion Rate Optimization (CRO)
• Preferred
• TikTok Ads
• Shopify Plus / Klaviyo
• Looker Studio / Power BI

Benefits & Culture Highlights

• Work in a high-energy, product-led fashion tech environment with direct impact on brand growth and customer experience.
• Access to ongoing training in advanced performance marketing techniques and platform certifications.
• On-site culture with regular team offsites, flexible working hours, and performance-linked bonuses.