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Performance Marketing Executive

Masai
18 hours ago
Full-time
On-site
Bengaluru, Karnataka, India

About Masai

Masai School is a fast-growing EdTech platform focused on helping learners build successful careers through industry-relevant programs. We are building one of India’s leading outcome-driven education brands through innovation, growth, and real impact.

We’re looking for a Performance Marketing Executive to support our digital marketing efforts and help drive learner acquisition through paid campaigns across various digital channels.

What You’ll Do

  • Assist in managing and optimizing paid campaigns across Google, Meta, and other digital platforms

  • Monitor campaign performance and track key metrics such as CTR, CPC, CPL, and conversions

  • Support campaign setup, targeting, budget allocation, and optimization

  • Help conduct A/B tests for ads, creatives, audiences, and landing pages

  • Coordinate with content and design teams to develop performance-focused creatives

  • Prepare regular campaign performance reports and dashboards

  • Identify trends and insights to improve campaign performance

  • Support lead generation and acquisition initiatives

  • Stay updated with digital advertising trends, platform updates, and best practices

What We’re Looking For

  • 0–2 years of experience in performance marketing, digital marketing, or a related field

  • Basic understanding of Google Ads and Meta Ads

  • Familiarity with digital marketing metrics such as CTR, CPC, CPL, CPA, and conversion rate

  • Basic understanding of digital funnels and lead generation

  • Good analytical and problem-solving skills

  • Comfortable working with numbers, data, and performance reports

  • Willingness to learn and experiment with new marketing strategies

  • Strong communication and coordination skills

  • Knowledge of GA4, Google Analytics, or other analytics tools is a plus

  • Internship or hands-on project experience in paid marketing is an added advantage

Why Join Masai?

  • Work in a high-growth EdTech environment

  • Get hands-on experience with real marketing campaigns and budgets

  • Opportunity to learn across Google, Meta, analytics, and growth marketing

  • High ownership and exposure to business impact

  • Fast-paced and performance-driven culture

  • Strong opportunity to build a career in Performance Marketing