Marketing Intern

About the Company

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.

Internship Details:

• On or about May 12, 2025 – July 31, 2025 (12 weeks)
• 35 hours a week / $21.50 per hour
• Hybrid work environment

Key Responsibilities:

• Assist in developing and implementing brand strategies and plans that drive brand growth and market share gains.
• Conduct consumer research and analyze market trends to identify growth opportunities and inform brand decisions.
• Collaborate with cross-functional teams (e.g. finance, sales, supply chain) to help bring a program, line extension or innovation to market, including briefing, managing the timeline and decision-making facilitation.
• Contribute to the creation and execution of marketing elements (e.g. digital, social and traditional advertising), package design and retail point of sale.
• Collaborate with Business Analytics to monitor and report on key brand performance metrics such as sales, market share and distribution and conduct analysis on market trends and competitor performance.
• Become comfortable interpreting and discussing brand P&L statements.
• Assist in the preparation of brand updates and presentations for internal stakeholders, communicating insights, progress, key learnings and recommendations.

Required Qualifications:

• Bachelor's degree.
• Currently pursuing a Master’s degree in business administration.
• One to three years of work experience in a professional environment.
• Strong analytical and problem-solving skills, with an enthusiasm for consumer behavior and market trends.
• Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT analysis, competitive assessment, consumer segmentation) used in the development of marketing plans.
• Excellent verbal and written communication skills, with the ability to present and influence effectively.
• Demonstrated time management and organizational skills.
• Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively.
• Ability to work collaboratively in a team environment and manage multiple priorities effectively.
• Demonstrated critical-thinking, analytical and problem-solving capabilities.
• Proficiency with MS Office software (Excel, PowerPoint & Word).
• Submit resume, letter of recommendation, and personal statement (no more than 200 words) no later than Friday, March 21 at 5 pm EST