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Lead Copywriter – Higher Education & Study Abroad

Grad-dreams Education Consulting
Full-time
On-site
Na, Maharashtra, India

Position: Lead Copywriter – Higher Education & Study Abroad

 Location: Mulund (East), Mumbai – Full-time, In-Person Only
 Type: Full-time, Onsite (No remote option)


 About Grad-Dreams:

We’re Grad-Dreams – one of India’s top global education consulting companies with 20+ years of experience helping students study abroad and shine. With exciting new portals launching (GDX.in, GDX.world, Study-Britain, Study-Hospitality... and more), it’s a thrilling time for our team—and the stories we’re telling.

We’re building something big. And for that, we need someone who can lead the charge with words that inform, inspire, and convert. That someone could be you.


 The Role:

We're on the hunt for a Lead Copywriter who gets the pulse of today’s students, has a strong hold on higher education (bonus if you've lived the study abroad life!), and can lead a growing team of writers.

This isn’t just a "wordsmith" job. You'll help shape content strategy, manage our content calendar, create SEO-optimized yet reader-friendly stories, and bring big campaigns to life across the web, email, social, and beyond.

IMPORTANT: This is a full-time, in-office role based at our HQ in Mulund (East), Mumbai. If you love brainstorming in person, working with a creative team, and being part of something meaningful, we want you here with us.


Requirements

 What You’ll Be Doing

  • Lead a team of writers, interns & freelancers, ensuring high-quality output across all formats.

  • Write, edit, and supervise content for websites, blogs, newsletters, landing pages, social media, and more.

  • Collaborate with SEO & marketing teams to create content that ranks and resonates.

  • Guide and coach junior writers to help them grow in tone, structure, and storytelling.

  • Work closely with designers, video editors, and leadership to bring stories to life visually and emotionally.

  • Be the voice of the brand—clear, confident, student-first, and never boring.

 Your Toolkit:

  • 3–6 years of experience in content writing or copywriting (education or study abroad preferred)

  • Experience managing a content team or mentoring writers

  • Excellent written English, a keen eye for detail, and a love for storytelling

  • Strong grasp of SEO writing, content calendars, and digital marketing basics

  • Comfortable writing long-form content, short ad copy, social captions, and video scripts

  • Able to switch tones to suit different platforms (web vs Instagram vs blog vs brochure)



Benefits

 Bonus Points For:

  • Experience studying or working abroad

  • A portfolio that shows range, creativity, and a student-friendly voice

  • Experience writing for Gen Z or in Edtech, travel, or career domains

  • Scriptwriting skills for video content (YouTube, Instagram, etc.)

 What You’ll Get:

  • A chance to lead content for a fast-growing education brand

  • In-house creative collaboration across design, tech, and marketing

  • A young, ambitious team to mentor and grow with

  • Office located in Mulund (East) with a collaborative work culture

  • The satisfaction of seeing your work guide thousands of students worldwide 

 Apply Now:

Send your resume, portfolio (or 3–5 writing samples), and a short cover note to:

 hr@gdx.in


 Subject Line: Lead Copywriter – Mumbai Office