Instagram Content Creator - Brand Face & Short-Form Video Lead - Purasaiwalkam

INSTAGRAM CONTENT CREATOR — BRAND FACE & SHORT-FORM VIDEO LEAD

Employment type: Full-time (on-site + shoots)

Reporting to: Digital Marketing Manager

Experience:0. -1 year (content creation, reels/TikTok/shorts portfolio)

Location: Chennai (shoots + in-studio as needed)

Role summary

You’ll be the on-camera face of the brand for Instagram — producing product demos, client testimonials, DIY/explanatory videos and ads. Work closely with our digital team to create studio and on-site shoots, follow scripts and briefs, and adapt to ad formats for performance marketing.

Key responsibilities

• Film short-form video content (Reels, stories, ads) following briefs and scripts from the digital team.

• Conduct client testimonial shoots — build rapport, direct interview flow, and capture usable B-roll.

• Shoot & edit short reels autonomously when needed (trim, captions, music, basic color).

• Collaborate on creative ideation, storyboards, and campaign concepts.

• Maintain on-brand style: wardrobe, tone, and delivery aligned with premium aesthetics.

• Maintain content calendar & asset library, tag and timestamp raw files, and handoff edited versions.

• Assist on photoshoots (lifestyle/product shots) when required.

Day-to-day tasks

• 3–5 short clips per week (mix of organic & ad content) + 1 testimonial per week (as briefed).

• Participate in weekly creative syncs, contribute 5 new content hooks per month.

• On location: set up simple lighting, mic, and framing; ensure consistent brand framing.

• Provide input on ad creatives that perform best (CTA placement, video length).

• Must-have skills & tools

• On-camera presence and confident delivery; experience as model/host is preferred.

• Basic video editing: CapCut, VN, Premiere Rush, or Adobe Premiere (can export ad-ready versions).

• Understanding of Instagram formats (Reels, Stories, Guides) and ad specs.

• Good interpersonal skills for client interviews and testimonials.

• Comfortable with lighting, basic audio capture, and framing; able to handle a small rig.

• Portfolio: 6–10 short videos or reels demonstrating on-camera work.

KPIs (sample)

• 30 days: produce first 10 reels/stories; deliver 3 testimonial videos; content calendar in place.

• 90 days: average reel completion rate and engagement targets met; ad videos reach target CTR/CVR.

• 6 months: consistent increase in Instagram engagement, and ad creatives that reduce CPC / improve conversion metrics.

Candidate profile & additional notes

• Comfortable following scripts and also improvising to make scripts sound natural.

• Able to shoot with a smartphone pro setup and deliver high-quality exports.

• Professional, punctual, and brand-conscious — dress and present as per premium positioning.

Work Location: Purasaiwalkam, Chennai.

Immediate joiners are preferred.

For more details contact us at 9176033506/9791033506.