Hybrid Sr Creative Copywriter

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

We are looking for an experienced and enthusiastic wordsmith to join the Signet Marketing team, supporting Zales and Banter, with a passion for developing impactful and engaging messaging. The Style Brands Senior Copywriter will help bring campaigns to life through compelling copy across both evergreen and one-off initiatives.

Reporting to the Creative Director, this role bridges creative and strategy, translating brand and marketing priorities into authentic, differentiated messaging that builds emotional connection and drives the brands forward. The ideal candidate is a strong communicator with the ability to collaborate cross-functionally and pivot copy direction based on channel and platform needs.

Responsibilities

• Lead strategic and creative copywriting for marketing initiatives, ensuring each message reinforces brand identity and positioning across social, website, email, and other channels
• Partner closely with creative, marketing, merchandising, and digital teams to stay aligned on ongoing initiatives and deliver relevant, consistent messaging across customer touchpoints
• Build and manage campaign messaging that connects creative storytelling to marketing objectives and business priorities
• Review cross-channel copy for consistency, clarity, and alignment with brand voice
• Support the creation of presentations that showcase creative concepts and campaign narratives to leadership, grounded in clear strategic rationale
• Evaluate performance data and consumer insights to refine copy and messaging strategies that drive engagement and conversion
• Stay attuned to cultural trends and competitive landscape to keep Zales and Banter’s voice fresh, relevant, and authentic
• Write and edit copy that is clear, concise, and error-free, while adhering to brand guidelines and legal requirements
• Proofread and review all copy to ensure accuracy and consistency
• Lead the development and ongoing maintenance of the Zales and Banter Style Guide, ensuring the brand’s tone, language, and messaging remain distinctive and cohesive for internal and external partners

Requirements

• Bachelor’s degree in English, Journalism, Communications, Advertising, or a related field
• Minimum of 5 years of professional copywriting experience
• Confident communicator with excellent written and verbal communication skills and a proven ability to bring stories to life
• Highly organized, detail-oriented, and able to work under pressure and tight deadlines

Benefits & Perks

We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance

✔ Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
✔ 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
✔ Generous Time Off – Recharge with a robust PTO package, plus company holidays.
✔ Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
✔ Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
✔ Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!