Head Search Engine Optimization

About Passionfruit

Passionfruit is the world's first end-to-end AI-enabled Digital Marketing service provider. We leverage leading technologies and partnerships to create a human-in-the-loop model to build effective, scalable, and sustainable SEO and Paid Ads strategies. We are backed by top investors (Lead investor: Floodgate (Twitter, Twitch, Lyft)), and service some of the large companies in India and the US (GFuel, Shaadi.com, Bayer Group, Nykaa).

About the Role

We're a rapidly expanding, well-funded startup seeking a Head of SEO to lead our SEO team and manage client communications. Our diverse client base spans from e-commerce SMBs to Series B+ B2B businesses across the globe.

Key Responsibilities

• Client Strategy Development and Presentation: Prepare and present comprehensive SEO strategies aligned with client objectives during the final sales stage. Conduct in-depth keyword research, competitive analysis, technical audits, and develop ongoing on-page and off-page optimization plans.

• SEO Team Leadership: Oversee the SEO team, ensuring proper execution of strategies. Drive the achievement of client objectives and team OKRs. Foster and maintain a positive team culture

• Client Relationship Management: Lead client meetings, demonstrating value and aligning deliverables with program objectives. Develop a deep understanding of each client's product, pain points, and goals. Proactively monitor and address potential issues to ensure client success.

• Internal Collaboration and Industry Expertise: Collaborate with cross-functional teams on deliverables, brainstorming sessions, and problem-solving. Stay at the forefront of SEO and search industry trends, actively engaging in the community and implementing best practices

Required Qualifications

• Native or near-native English proficiency with excellent verbal and written communication skills
• Proven ability to articulate complex SEO concepts, marketing strategies, and tactical recommendations clearly
• 10+ years of experience in SEO or Digital Marketing roles
• Proficiency in SEO tools such as Google Analytics, SEMrush, Google Search Console, and Screaming Frog

Preferred Qualifications

• Bachelor's degree or higher in Marketing, Communications, Computer Science, or IT (or equivalent years of experience)
• Agency experience, demonstrating ability to manage multiple clients and priorities effectively

Work Culture

This role is purely in-person from Saket, Delhi.