Growth Manager - Performance Marketing

Role Overview

We are looking for a highly motivated, analytical, and results-oriented Growth Manager - Performance Marketing to lead customer acquisition and growth initiatives across digital channels. The role will be responsible for planning, executing, and scaling paid marketing campaigns, managing budgets, analyzing performance, and developing data-driven strategies to drive sustainable business growth. The ideal candidate should have strong hands-on experience with digital advertising platforms, a deep understanding of acquisition funnels and attribution, and the ability to translate data into actionable growth strategies.

Key Responsibilities

1. Campaign Strategy, Management & Optimization

• Plan, manage, and optimize paid marketing campaigns across: Google Ads: Search, Display, YouTube, Performance Max, and App Campaigns Meta Ads: Facebook and Instagram
• Own campaign performance across business goals such as app installs, customer acquisition, conversions, and revenue.
• Manage budget allocation, forecasting, bid strategies, audience targeting, and campaign scaling.
• Develop and execute A/B testing plans across creatives, audiences, ad copies, bidding strategies, and landing pages.
• Identify opportunities to improve acquisition efficiency while maintaining campaign scale and quality.
• Ensure campaigns are structured and optimised according to platform best practices and business objectives.

2. Performance Analysis & Reporting

• Track and analyse key performance metrics, including CPC, CTR, CPA, CPI, CAC, ROAS, conversion rate, retention, and customer lifetime value.
• Prepare and present daily, weekly, and monthly performance reports to relevant stakeholders.
• Analyze campaign and funnel-level data to identify trends, risks, opportunities, and areas for optimisation.
• Translate performance data into actionable recommendations to improve marketing effectiveness and business outcomes.
• Develop forecasts, performance benchmarks, and growth plans based on historical data and business targets.

3. Analytics, Attribution & Tracking

• Own campaign tracking, attribution, and conversion measurement across marketing channels.
• Work with tools such as Google Analytics 4, AppsFlyer, Excel, SQL, and Looker Studio.
• Partner with Product, Analytics, and Technology teams to validate tracking implementation and maintain data accuracy.
• Analyse user journeys and conversion funnels to identify drop-off points and growth opportunities.
• Ensure campaign naming, UTM structures, dashboards, and reporting frameworks are accurate and standardised.
• Evaluate channel contribution and increment to support effective budget allocation.

4. Growth Strategy & Experimentation

• Develop and execute growth initiatives to improve customer acquisition, activation, conversion, and overall marketing efficiency.
• Build a structured experimentation roadmap covering audiences, creatives, offers, landing pages, bidding models, and channels.
• Evaluate experiment results and scale successful initiatives across relevant campaigns and customer segments.
• Monitor competitor activity, platform developments, and industry trends to identify new growth opportunities.
• Identify and test new acquisition channels, campaign formats, and strategic partnerships.
• Contribute to quarterly and annual growth planning, budgeting, and forecasting.

5. Cross-Functional Collaboration

• Work closely with Creative, Product, Analytics, Technology, and Business teams to execute growth initiatives.
• Translate campaign insights into clear creative briefs, product recommendations, and testing plans.
• Coordinate campaign launches, tracking implementation, landing-page requirements, and reporting deliverables.
• Communicate performance, learnings, challenges, and recommended actions to stakeholders.
• Ensure timely execution of campaign optimisations and experimentation plans.
• Guide junior team members or agency partners and ensure alignment with performance objectives.

6. Key Requirements

• 3–5 years of experience in Growth Marketing, Performance Marketing, or Digital Marketing.
• Strong hands-on experience managing and scaling campaigns across Google Ads and Meta Ads.
• Demonstrated experience managing significant marketing budgets and delivering measurable acquisition or revenue growth.
• Strong analytical, problem-solving, and decision-making skills.
• Advanced proficiency in Excel or Google Sheets; working knowledge of SQL is preferred.
• Experience with Google Analytics 4 and attribution platforms such as AppsFlyer.
• Strong understanding of metrics such as CPC, CTR, CPA, CPI, CAC, ROAS, conversion rate, retention, and customer lifetime value.
• Experience with attribution, conversion tracking, funnel analysis, experimentation, and marketing dashboards.
• Ability to translate complex data into clear insights and business recommendations.
• Excellent communication, stakeholder management, and project-management skills.
• Ability to work effectively in a fast-paced, cross-functional environment.
• Experience in a startup, consumer-tech, e-commerce, marketplace, app-based, or digital-first business is preferred.