GEO/SEO, Senior Manager

• Own and execute the global GEO and SEO strategy, roadmap, and performance objectives, with a clear focus on increasing organic demand, engagement, pipeline, and revenue.
• Develop dashboards, reporting frameworks, playbooks, and processes that connect traditional search and AI visibility with meaningful business outcomes.
• Partner with Content and Product Marketing teams to develop targeted campaigns that address buyer needs across markets, regions, and stages of the customer journey.
• Build and scale programs that improve visibility, citations, and recommendations across AI-powered search and LLM experiences, covering topics, prompts, queries, and buyer questions throughout the funnel.
• Identify influential third-party publications, communities, platforms, and other sources that shape AI understanding and recommendations, and collaborate internally to secure relevant placements and distribution.
• Lead technical SEO and AI discoverability initiatives, including structured data, entity optimization, crawlability, indexation, internal linking, and site architecture.
• Design and run experiments to identify the strategies and tactics that improve organic performance and AI visibility, translating successful findings into repeatable best practices.
• Own and continuously evolve the GEO/SEO technology stack by monitoring emerging tools and technologies, testing their potential, and recommending high-value implementations.

Requirements

• 5+ years of experience in GEO/SEO, organic growth, search strategy, or a related discipline, with hands-on expertise in technical optimization, content strategy, structured data, entity optimization, and performance measurement.
• Strong understanding of how AI is transforming discovery, research, and evaluation, with the ability to adapt search strategies to both traditional and generative search environments.
• Experience measuring AI mentions, citations, share of voice, prompt performance, competitive visibility, and their connection to downstream business outcomes.
• Strong familiarity with SEO and analytics platforms such as Semrush, Ahrefs, Peec, Conductor, Google Search Console, GA4, or comparable tools.
• Highly analytical and experimental approach, with the ability to identify opportunities, develop hypotheses, test initiatives, interpret results, and continuously optimize performance.
• Comfortable using AI tools in day-to-day work to accelerate research, analysis, optimization, experimentation, and execution, while staying current with the rapidly evolving AI landscape.
• Strong cross-functional collaboration skills, with experience working with Content, Product Marketing, Web, Demand Generation, Communications, Analytics, and other stakeholders.
• Ability to work effectively in an ambiguous and fast-changing environment, distinguish meaningful signals from hype, prioritize high-impact opportunities, and develop practical strategies despite incomplete information.

Benefits

• Competitive compensation: Pay is aligned with market rates in the applicant’s country of residence.
• 100% remote work: Work from anywhere within your country of residence, whether from home, a coworking space, or another suitable location.
• Equity: Stock options are provided as part of the overall compensation package, allowing employees to participate in the organization’s growth and success.
• Values-driven environment: Core values are integrated into everyday strategic and operational decision-making.
• Professional growth: Access to significant learning, development, and career advancement opportunities within a rapidly growing organization.
• Annual paid leave: Leave allowances vary according to local employment regulations and country- or contract-specific norms.
• Country-specific benefits: Depending on the location, benefits may include healthcare coverage, pension contributions, and other locally customary provisions.
• International team culture: Collaborate with a diverse, global workforce spanning more than 40 countries, bringing together different perspectives, experiences, and ideas.
• European location requirement: Although the role is fully remote, candidates must be physically based within Europe to collaborate effectively with colleagues, teams, and internal customers.