Freelance UX Copywriter
Willful
Contract
On-site
Canada
About Willful
Willful is Canada’s leading online estate planning platform. We make it easy for Canadians to create a legal will and power of attorney documents in under 20 minutes. Our mission is to help people prepare for and protect the future.
About This Project
We’re looking for a freelance UX copywriter to help us improve the clarity, brevity, and effectiveness of the copy in our web application.
Your task: audit our in-app flows and propose ways to make the experience more conversion-friendly with fewer words, more clarity, and stronger calls to action.
This is a contract-based, freelance opportunity with flexible hours and async collaboration.
What We're Looking For
- You’ve done UX copy or content design in a B2C product before
- You know how to write for clarity and conversion
- You can spot when too many words are getting in the way of a decision
- You’re confident making copy decisions that impact business outcomes
- Bonus: you’ve worked on fintech, legal, or other high-trust experiences