Director of Local Search Engine Optimization

We’re not your average agency. We’re in the people and results business — and we mean both.

We drive measurable, meaningful growth for clients. And we do it by caring deeply about the humans on both sides of the work — clients and our team. If you’re someone who geeks out on organic rankings AND genuinely loves helping people win, keep reading.

Who You Are

You’re an SEO strategist at heart with a data-driven brain and a people-first attitude. You don’t just chase rankings — you understand the why behind them. You love making complex problems simple, building systems that scale, and coaching others to level up alongside you.

How We’ll Measure Your Impact

• Performance improvements across our top 10 accounts (conversions/leads — the real stuff).
• Client retention and satisfaction — clients stay because we deliver and because they feel cared for.
• Team growth and capability — your people are leveling up and doing their best work.
• Smooth, successful onboarding of new clients who are set up to win from the start.

Our Promise to You

We believe that great results come from happy, supported people. You’ll have the autonomy to lead, the resources to execute, and a team that genuinely has your back. We celebrate wins loudly, learn from losses openly, and treat every person on our team like they matter — because they do.

The Role

As our Director of SEO, you’ll own strategy for our top 10 client accounts, guide our growing team, and be the go-to expert when the tough questions come up. You’ll sit at the intersection of strategy, leadership, and execution — and you’ll love it.

What You’ll Actually Do

• Lead SEO strategy for our top 10 priority accounts — these are the ones that matter most, and require the most advanced strategy.
• Spot growth opportunities across organic search and work with the team to seize them with urgency and creativity.
• Build scalable frameworks, playbooks, and best practices that raise the bar for how we do SEO — and make everyone’s work better.
• Be the strategic backbone for account managers — the person they come to when they’re stuck and leave feeling confident.
• Mentor and develop a small team of specialists; your success is measured by their growth, too.
• Analyze performance relentlessly, translate data into clear actions, and never stop optimizing.
• Assist in onboarding new clients and setting them up for long-term success from day one.
• Stay sharp on industry trends and bring fresh thinking to the table constantly.

What You Bring

• 5+ years of hands-on SEO experience with a proven track record of results you’re proud of.
• Deep technical SEO knowledge — crawlability, site architecture, Core Web Vitals, schema, the works.
• Strong analytical skills; you’re comfortable with data and use it to tell compelling stories.
• Experience managing high-value client accounts and navigating complex stakeholder relationships.
• A natural ability to lead, coach, and bring out the best in the people around you.
• Excellent communication skills — you can explain SEO to a CEO and a developer in the same breath.
• Familiarity with local SEO, multi-location brands, or local service businesses is a big plus.
• Experience building SEO frameworks, internal playbooks, or training programs? We want to hear about it.