Digitial Marketing Internship

Digital Marketing Internship

Hybrid Work Schedule

Buffalo, NY

Merchants Insurance Group, a leading Property and Casualty Insurer in the Northeast, is looking for a highly motivated Digital Marketing Intern interested in learning and applying their skills in a corporate capacity. You will be working directly with colleagues and will gain hands-on experience in content strategy, social media, SEO, and analytics.

Merchants Insurance Group, rated A- (Excellent) with a stable outlook by the A.M. Best Company, is proud to be one of Buffalo Business First’s Best Places to Work in Western New York (2023-2026), a Fast Track company (2019-2025), and a Top Private Company (2019-2025). Merchants was also granted the Ward’s 50® designation as a top-performing property-casualty insurance company for four consecutive years (2021-2024) and has been granted the Ivans Spark Award for innovation (2024-2025). In October 2024, Newsweek and Statista included Merchants Insurance Group on their first-ever America’s Most Reliable Companies list, which highlights organizations that other companies can feel confident doing business with in 2025. Of 1,500 B2B companies evaluated, Merchants was one of only 300 companies to make the list.

Merchants offers its colleagues a Hybrid work schedule. The Hybrid work schedule requires 2 full days per week in the office, with the option to work the remaining days at home or in the office. This exciting Hybrid Work benefit offers colleagues a flexible work schedule with the ability to remain connected with their Merchants team and colleagues.

Projects may include: 

• This internship will support Merchants Insurance Group’s digital marketing strategy and provide an opportunity to gain hands-on experience in content strategy, social media, SEO, and analytics. Key activities include:
• Supporting the development and coordination of digital content across web, blog, email, and social media channels
• Researching, creating, curating, scheduling, and publishing relevant social media content, as well as engaging with other relevant profiles and content.
• Aligning social media strategy with the marketing department’s overall objectives, working closely with the Sr. Content Marketing Specialist to plan and create content calendars.
• Collaborate with internal subject matter experts as needed to translate complex topics into engaging marketing content to support company objectives
• Conduct competitive research and monitor industry trends to inform content strategy. Monitor and identify emerging social media trends and best practices to determine how these can be integrated into Merchants’ digital strategy
• Track and analyze digital and social performance metrics; share insights of successes and areas with improvement potential
• One overarching project combining some or all of the above, spanning the entirety of the internship period, and concluding with a presentation to the Marketing Team and any other key stakeholders at the end of the summer.

Qualifications & Skills:

• Current student or spring 2026 graduate of an undergraduate or graduate program in Communication(s), Marketing, Media Studies, Journalism, Business, or similar area of study with a minimum G.P.A. of 3.0 +.
• Full-time, paid internship at $20.00 hourly starting June 2026 through August 2026 based on school schedule. A minimum of 2 months is required.
• Strong written and verbal communication skills
• Interest in content marketing, SEO, and digital strategy.
• Experience with graphic design platforms such as Canva or Adobe Express.
• Experience with Adobe Creative Cloud platforms such as Photoshop and Illustrator are a plus but not required.
• Familiarity with creating content for Facebook, LinkedIn, Instagram, and X.
• Experience with or willingness to learn WordPress, Hootsuite, and Google Analytics.
• Creative mindset with an understanding of targeting content.
• Ability to manage multiple projects and meet deadlines.
• Skilled in Microsoft Word, Excel and PowerPoint.
• Strong organizational skills and attention to detail.
• Feels excitement about telling brands’ stories.
• Can work both independently and as a team.

Merchants Insurance Group Benefits:

• Welcoming and positive work environment.
• Flexible work arrangements.
• Hybrid work schedule. The Hybrid work schedule will require 2 full days per week in the office, with the option to work the remaining days per month at home or in the office.

Merchants Insurance Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Merchants Insurance Group supports a safe workplace through pre-employment background screenings.