[Digital Mkt.] : Sr. PPC Expert
Software Engineering Firm
4 days ago
On-site
Noida, India
We are looking for a results-driven PPC Expert to lead and scale our paid acquisition efforts across multiple channels. This role is focused on driving high-quality leads, optimizing ROAS, and making data-backed decisions to improve campaign performance.
You will own end-to-end paid marketing strategy across platforms like Google, Bing, LinkedIn, and social media, including re-targeting and funnel optimization.
Key Responsibilities
1. Paid Campaign Management
Plan, launch, and optimize PPC campaigns across:
Google Ads (Search, Display, YouTube)
Microsoft Ads (Bing)
LinkedIn Ads
Meta Ads (Facebook & Instagram)
Manage full-funnel campaigns (awareness → consideration → conversion → remarketing)
2. Performance Optimization
Monitor and improve key metrics: CTR, CPC, CPL, CPA, ROAS
Continuously optimize campaigns based on data insights
Run A/B tests on creatives, landing pages, and targeting
3. Data-Driven Decision Making
Analyze campaign performance using tools like Google Analytics, ad platforms, and dashboards
Identify trends, drop-offs, and growth opportunities
Make decisions backed by data, not assumptions
4. Remarketing & Funnel Strategy
Build and scale remarketing campaigns across platforms
Optimize user journeys from first click to conversion
Improve conversion rates through audience segmentation
5. Budget & ROI Management
Manage and allocate monthly ad budgets efficiently
Ensure campaigns meet or exceed target ROAS and CPL benchmarks
Forecast performance and scale winning campaigns
6. Tracking & Analytics
Set up and manage tracking (pixels, events, conversions)
Work with tools like Google Tag Manager, GA4, CRM integrations
Ensure accurate attribution and reporting
7. Collaboration
Work closely with:
Content team (ad creatives, messaging)
SEO team (keyword insights)
CRO team (landing page optimization)
Align paid campaigns with overall marketing and revenue goals
Key Requirements
Experience
6+ years of experience in PPC / Performance Marketing
Proven track record of managing multi-channel paid campaigns
Experience in B2B SaaS, IT services, or lead generation is preferred
Skills
Strong expertise in:
Google Ads & Microsoft Ads
LinkedIn Ads (must-have for B2B)
Meta Ads
Deep understanding of:
Conversion tracking & attribution
Funnel optimization
ROAS and unit economics
Analytical Ability
Strong data analysis and reporting skills
Comfortable working with dashboards, Excel/Sheets
Ability to translate data into actionable insights
Mindset
Performance-first, ROI-driven thinking
Strong ownership and accountability
Continuous testing and experimentation approach
Good to Have
Experience with marketing automation tools
Knowledge of CRO principles and landing page optimization
Familiarity with tools like HubSpot, Salesforce, or similar CRMs
Success Metrics (KPIs)
Cost per Lead (CPL)
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Pipeline contribution from paid channels