Digital Marketing Specialist (PPC & Lead Generation) - Work from home

• Plan, manage, and optimise Google Ads, Meta Ads, and other relevant platforms with a focus on B2B lead generation.
• Revitalise and maintain a strong marketing funnel, ensuring consistent inbound enquiries and sales pipeline growth.
• Develop tailored customer acquisition strategies aligned with franchise capacity and market goals.
• Collaborate with telemarketers, outbound callers, and Business Development Managers (BDMs) to enhance lead quality and campaign performance.
• Monitor and analyse campaign metrics including lead volume, conversion rate, cost-per-lead, and ROI.
• Produce clear, actionable reports on campaign performance and marketing spend.
• Continuously test and iterate ad creatives, targeting, bidding strategies, and landing pages for optimisation.
• Support email marketing initiatives and ensure brand consistency across digital channels.
• Identify and implement new opportunities to support franchisee acquisition and business development.
• Integrate customer feedback into campaigns to improve targeting, messaging, and customer engagement.
• Perform other marketing duties as required.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of hands-on experience managing Google Ads and Meta Ads, ideally in a lead generation environment.
• Proven track record of generating leads and scaling campaigns based on business needs.
• Understanding of B2B marketing funnels, digital advertising, and performance-driven marketing
• Familiarity with email marketing tools (e.g. Mailchimp, Klaviyo) and basic CRM workflows.
• Proficient in Google Analytics, Google Tag Manager, Meta Business Manager, and campaign performance analysis.
• Strong collaboration skills to work with sales and telemarketing teams toward unified outcomes.
• Detail-oriented with a proactive, results-driven approach.

Why Join Twoconnect?

We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity:

• Work from home
• Monday to Friday 5:00 AM – 2:00 PM PHT (adjustments will be made for daylight saving time)
• Opportunities to work with leading companies in Australia and beyond
• Comprehensive HMO and government-mandated benefits
• Training programmes for career development
• Engaging company outings, team activities and wellness sessions
• Supportive, inclusive culture
• Dedicated managers focused on your growth and success

We’re not your typical BPO — we’re a Managed Service Provider (MSP) centered on people and their success. Most of our roles are work from home, on day shift, and offer the chance to work directly with leading clients in Australia, New Zealand, and now the UK as part of their team.

We offer a people-first culture where you're valued, not just counted.

To learn more about us visit our socials:

Website: https://twoconnect.com.au/

Careers: https://apply.workable.com/twoconnect-careers/

LinkedIn: https://linkedin.com/company/twoconnectau

Facebook: https://www.facebook.com/2woconnect/

Instagram: https://www.instagram.com/twoconnect_/