Digital Marketing Intern
Role:
Assisting with development and creating content for website, social media platforms, blogs and researching competitive market data.
Essential Functions & Responsibilities:
- Assist with creating, editing and optimizing blog and news content for the Credit Union's website.
- Assist with strategizing and creating social media content for the Radiant brand on TikTok, Instagram, YouTube, Facebook and LinkedIn.
- Participate in the research of competitor websites, social media and providing comparison data regarding the Credit Union's current content and presentation.
- Assist with correcting areas identified for Search Engine Optimization.
- Provide representation at local events for visibility through various social media platforms.
- Other duties as requested or assigned.
Performance Measurements:
- Assist with developing and supporting digital marketing and website initiatives.
- Ensure accuracy (brand, spelling, data, etc.) in produced and provided materials for marketing to members and prospects.
- Research, evaluate and report on the effectiveness of prospect marketing programs and/or delivery channels.
- Assist with supporting the creative process for campaign/promotion development within the Marketing team.
- Responsively, professionally, and courteously support the needs of the Marketing department. (Service Level Standards).
Knowledge and Skills:
Experience - One month to twelve months of similar or related experience.
Education - Currently pursuing a degree program or career in marketing, advertising or communications.
Interpersonal Skills - Normal courtesy in dealing with others is required. Work involves minimal contacts within the organization. Contact involves routine, non-sensitive issues. Member or vendor contact is limited to incidental contact.
Other Skills - Knowledge of or proficiency in the following software programs are highly desired: Microsoft Office Suite, Adobe Suite, Canva, Clickup, and Hubspot.
Experience with editing, developing and managing websites and social media platforms is preferable. Ability to track, measure and analyze marketing results and develop/maintain relevant reporting. Professional-level writing and verbal skills. Working knowledge of visual/graphic design and digital video production a plus.
Physical Requirements - The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment - Environment is that of a standard corporate office. Occasional travel to events and participation at branch offices or outside events may be experienced during internship.
|