Digital Marketing and SEO Specialist

About Company

Durapid Technologies is a fast-growing IT company headquartered in Jaipur, India. We specialise in  AI Software Development, Data & AI Practices, and Enterprise Software Development. Our mission is to bridge the gap between cutting-edge technology and business outcomes — delivering rapid, durable solutions for clients across the globe.

Role Overview

We are looking for a talented and result-driven Digital Marketing & SEO Specialist with 2-4 years of experience to own and grow Durapid's online presence. You will craft and execute integrated digital marketing strategies that amplify brand awareness, generate qualified leads, and position Durapid as a thought leader in AI, data, and enterprise IT.

Key Responsibilities

SEO Strategy & Execution

•      Plan, implement, and manage on-page, off-page, and technical SEO initiatives

•      Conduct keyword research and competitive analysis to identify high-value opportunities

•      Optimise website content, meta tags, internal linking, and site architecture

•      Track and improve Core Web Vitals, page speed, and mobile usability

•      Build high-quality backlinks through outreach, partnerships, and content syndication

Content Marketing

•      Develop SEO-driven content calendars aligned to Durapid's service lines (AI, Data,       \    Staffing, Enterprise Software)

•      Write or oversee blog posts, whitepapers, case studies, LinkedIn articles, and landing       pages

•      Repurpose long-form content into social snippets, infographics, and email campaigns

Paid Digital Advertising (PPC)

•      Plan and manage Google Ads, LinkedIn Ads, and Meta Ads campaigns

•      Optimise campaigns for cost per lead (CPL) and return on ad spend (ROAS)

•      Conduct A/B testing on ad creatives, landing pages, and CTAs

Requirements & Qualifications

Education & Experience

•      Bachelor's degree in Marketing, Communications, or a related field

•      2-4 years of hands-on experience in digital marketing and SEO

•      Proven track record of growing organic traffic and lead generation for B2B or IT    companies

Technical Skills

•      Proficiency with SEO tools: SEMrush, Ahrefs, Moz

•      Working knowledge of Google Analytics 4, Google Search Console, and Google Tag Manager

•      Familiarity with WordPress or similar CMS platforms

•      Basic understanding of HTML/CSS for on-page SEO implementation

•      Experience with Google Ads and LinkedIn Campaign Manager

Nice to Have

•      Experience marketing AI, SaaS, or IT staffing services

•      Knowledge of marketing automation tools (HubSpot, Zoho, Mailchimp)

•      Familiarity with video marketing (YouTube SEO, Reels, Shorts)

•      Google Ads or HubSpot certification