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Digital Marketer

VB
Full-time
On-site
Bangalore, Karnataka, India
Description

Job Description:

We are looking for a Digital Marketer to manage and optimize campaigns on Meta Ads, Google Ads, and SEO. The ideal candidate will have experience in performance marketing, keyword targeting, and conversion optimization.

Responsibilities:

  • Set up, manage, and optimize Meta Ads and Google Ads campaigns.
  • Conduct keyword research and implement SEO strategies.
  • Monitor Google Analytics 4 (GA4) for traffic and conversion insights.
  • Perform A/B testing to improve ad performance.
  • Optimize ad creatives, targeting, and landing pages for better conversions.
  • Manage budgets effectively to maximize ROAS (Return on Ad Spend).
  • Track and report campaign performance using Google Ads Manager and Meta Business Suite.

Requirements:

  • 1-3 years of experience in performance marketing (Google & Meta Ads).
  • Strong knowledge of SEO, keyword research, and ranking strategies.
  • Experience with GA4, Google Search Console, and UTM tracking.
  • Understanding of ad bidding strategies, audience targeting, and retargeting.
  • Ability to analyze data and make campaign optimization decisions.