Copywriter (Social)

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

The Impact You'll Make

Do you like words? Specifically imagining them, typing them, sorting them into brilliant, engaging sentences and to be seen by millions of Canadians? Then this part-time contract role (20 hours/week) is the role for you. Loblaw Social Centre of Excellence is currently looking for a Copywriter to join our social team, focusing on our Control Brands portfolio (President’s Choice, no name and PC Optimum). We’re looking for a storyteller—someone who can take an insight and craft a compelling and relatable narrative that will get someone to click.

If this feels like it’s you, raise your hand. You are passionate about being part of a team that delivers share-worthy creative. As a Copywriter, you thrive on taking an idea and making it engaging without forgetting the fun! But above all, you make it all relevant to each channel’s audience. You understand what makes for clutter-cutting content and you are driven by results. Whether it's a standalone communication or part of a larger campaign, you can distill information and trends to craft a message that continues to surprise and delight our audience. You're a team player and collaborator who wants to take all the most engaging ideas for compelling conversations.

If you are passionate about unique, imaginative, fun ideas, excited about working on some of Canada’s most trusted and most recognized brands, and if you thrive in an engaging, fast-paced environment, we’d like to meet you. Like now.

What You'll Do

• Handle all aspects of copywriting (strategize, ideate, conceptualize, message strategy, write, edit), collaborating with Associate Creative Director as needed

• Lead presentations of creative concepts and messaging to various marketing teams and Senior Management

• Incorporate research findings provided by the consumer insights team to ensure concepts are insights-driven

• Keep abreast of social and advertising trends, consumer surveys and other data regarding marketing specific to goods and services

• Use organizational skills to maintain systems/processes that provide structure to workflow of copy within the creative department

• Contribute to the creative process, by generating ideas for marketing initiatives

• Adjust writing tone, language and message to address different channels based on audiences and insights

What You’ll Bring

• Minimum 5+ years’ experience copywriting, advertising or communications, ideally in an agency environment

• Extreme attention to detail, strong organizational skills and ability to use minimal character counts to maximum effect

• Understanding of industry best practices and expertise in social content creation and digital marketing

• Ability to work in a fast-paced environment with multiple projects

• Confident in presenting and articulating their work

• Team player – able to collaborate with all levels of internal and external partners

• Ability to present and justify creative ideas and concepts

• Knowledge of the marketplace and industries we operate in, creative strategy, and the competitive landscape

• A passion for big idea thinking and telling stories

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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