About
this Role:
India’s
biggest integrated personal finance app, ET Money, is looking to hire a
high-caliber copywriter. As part of the creative team, person would be
responsible for writing attention-grabbing copies that help differentiate ET
Money, increase engagement, and drive business growth. Ideal candidate will be
writing copies across various media, including push, whatsapp, paid marketing,
social, e-mailer, and landing pages.
To
be successful in the role, one needs to be a master of craft, producing clear, compelling
copies while understanding the strategy and concept behind the work & need
to collaborate with internal teams to understand business objectives and
execute innovative copy ideas & must have a passion for writing short- and
long-form copy, strong conceptual and storytelling skills, and acute attention
to detail.
This
role requires a strong command of grammar and style and a desire to explain
complex concepts in a way a layperson can understand.
Roles
& Responsibilities:
1.You shall be responsible for writing, editing, and proofread high-quality copy for various
platforms including social media, emails, push, landing pages etc.
2.You shall be responsible for developing creative concepts and innovative ideas for brand
campaigns
3.You shall be collaborating
with the marketing team to ensure all content aligns with brand guidelines and
marketing objectives.
4.You need to understand industry trends, target
audiences, and competitors to create relevant and impactful copy.
5.You shall be working
closely with designers, and other team members to bring content to life
Requirements
Skill
sets:
- You must have 3 years of
experience with copywriting.
- You must have a bachelor's degree in Mass Communication,
English, or a related field.
- You must have outstanding verbal and written communication
skills.
- You need to be expertise in stakeholder management.
- You should have relentlessly high-quality
standards and give extreme attention to details.
- You should be able to work independently and collaboratively in
a fast-paced environment
- You should be able to adapt to writing style to different audiences and platforms.
- You should have a strong portfolio
showcasing a variety of written work.