Key Objective: The Copywriter plays a key role in shaping how the brand speaks - creating engaging, on-brand copy across all touchpoints. This role blends creativity with precision, requiring confidence in Microsoft Office and other systems to manage daily tasks, alongside a creative mindset that brings ideas to life in every piece of content.
Responsibilities:
Writing engaging and informative product descriptions for all categories
Translate from English when required - including short and long formats
Create engaging, SEO-friendly blog posts to support marketing, product and sport messages
Format blogs in Wordpress using basic HTML
Introductory SEO skills
Understanding and adopting the JD tone of voice in all copy
Work closely with the rest of the Copy Team to align and share ideas, as well as across other functions including Digital Marketing, Content, Trade and CRM
Skills and Experience:
Acquired copywriting skills in a certified apprenticeship or a comparable competency through work history
Committed to working as part of a team
Pro-active with a positive attitude
A passion for writing
Able to work quickly and effectively whilst maintaining a high level of quality and managing workloads
Organised and be able to manage own workflow
Ability to clearly articulate ideas to line manager and other team members
Business fluent in German and very good knowledge of English