Job Title: Copywriter
Location: Koparkhairane, Navi Mumbai
Working Days: 6 days (Alternate Saturdays Off)
Experience: 7+ years
Role Overview
As a Copywriter, the person will play a crucial role in shaping our brand voice and ensuring consistency across various communication channels. He/she will collaborate closely with our design, marketing, and product teams to create compelling content that resonates with our audience.
Responsibilities
- Crafting Clear and Engaging Copy:
- Write clear, compelling copy for various mediums, including:
- Notifications: Crafting concise and impactful messages for Clevertap journeys.
- WhatsApp Campaigns: Creating persuasive and attention-grabbing messages for our WhatsApp campaigns.
- Blog Pages: Developing informative and engaging blog posts that align with our brand tone.
- SEO-Centric Communication Review: Collaborating with our SEO team to review and enhance website content for optimal search visibility.
- Brand-Centric Communication: From product launches to newspaper ads, you’ll create captivating copies that reflect our brand identity.
- Daily Campaigns: Crafting content for diverse mediums, such as social media, email, and offline materials.
- In-App Banners: Designing concise and impactful banners within our app.
- Website Content: Ensuring our website copy is informative, user-friendly, and aligned with our brand guidelines.
- Research and Collaboration:
- Conduct thorough research and interviews to gather insights for the content.
- Collaborate with influencers, PR professionals, and other team members on marketing projects.
- Editing and Proofreading:
- Review and edit copy to ensure accuracy, consistency, and adherence to brand guidelines.
- SEO Optimization:
- Apply SEO principles to maximize the reach of our copy.
Qualifications and Skills
- Proven experience as a copywriter or in a related role on an app based platform.
- Experience in FMCG space will be an added bonus.
- Knowledge of online content strategy and creation.
- Excellent writing, editing, and proofreading skills.
- Familiarity with SEO best practices.
- Strong research abilities.
- Creativity and an eye for detail.