Copywriter

Summary: Responsible for the total creative product in direct mail, print or broadcast media, produces bold, strategic, persuasive messages in all media for our clients.

Responsibilities:

• Conceives and executes advertising consistent with the agreed strategy.
• Is responsible for original conceptions, for clear, concise and convincing writing: for grammatical and material accuracy.
• Under the direction, and with the approval, of their supervisor, the Copywriter sees work through to its production.
• Must also be able to work productively and harmoniously as a teammate with Art Directors and Producers who share the responsibility on the given assignment.
• Participates in and contributes to the new business activities of the agency.
• Complies to quality standards for the team as set forth by the department.
• Works with supervisor to foster innovative solutions.
• Builds relationships at appropriate client/vendor level.
• Works closely with upper management to identify and suggest solutions on how to improve departmental and team morale
• Keeps abreast of current trends and the latest technological advances.

Tasks:

• Develops concepts and/or storyboards, collaborating with Production as needed.
• Meets with Account and Traffic who review work in progress and select desired concepts.
• Presents concepts to other corridors if necessary and revise concepts/storyboards according to comments.
• Revises recommendations based on any client comments and shares approved recommendations with all departments.
• Generates a Concept Estimate for client presentation (your supervisor’s prior approval is required).
• Gives input to Traffic to generate a more accurate Key-Date Schedule after concepts are selected (your supervisor’s prior approval is required).
• Discusses paper with Production prior to Production’s ordering of samples.
• Develops a Spec Sheet in Pre-production meeting with Production, Media, Studio and Strategic Services.
• Develops Copy Deck.
• Seeks internal approval of Copy Deck by Creative, Account and other teams.
• Sends the final copy to Studio.
• Seeks approval from all involved on layout and/or mechanical.
• Assists Art director and studio to generate mechanicals.
• Prepares color breaks from color lasers generated from the disk.
• Gives schedule updates to Traffic (your supervisor’s prior approval is required).
• Gives input to Traffic to prepare Formal Estimate (your supervisor’s prior approval is required).
• Briefs and presents the project team with key findings.
• Participates in weekly departmental staff meetings.
• Keeps supervisor apprised of the status of work.

Qualifications:

• Talent, judgment and imagination to create ideas and words for the creation of an advertisement.
• Knowledge of the mechanics of writing: punctuation, spelling, structure and organization of writing.
• Schooling in creative writing or conceptual advertising.
• Previous experience as Copywriter/Associate Copywriter.
• Portfolio and reel required to demonstrate creative and technical skills.
• Must have l+ years of experience within an advertising agency setting.
• Excellent communication skills both written and oral.
• Computer literate.
• Team player.
• Strong problem solving skills and detail oriented.
• Minimum of a Bachelor’s degree or equivalent business experience preferred.