Copywriter / Content Writer

Job Title: Copywriter / Content Writer

Company: Fashion TV India Pvt. Ltd.
Location: Santacruz (West), Mumbai
Experience: 1 – 4 Years
Job Type: Full-time
Note: Mumbai-based candidates preferred

About the Company

Fashion TV India Pvt. Ltd. is the Indian extension of the world’s largest fashion and luxury lifestyle media brand — Fashion TV. With a global reach of over 2 billion viewers across 190+ countries and a legacy of 28+ years, the brand stands as a benchmark in luxury fashion media, premium storytelling, and trend-setting content.

Role Overview

We are looking for a creative, articulate, and trend-conscious Copywriter / Content Writer to craft compelling, on-brand content that reflects Fashion TV’s premium image and resonates with its global fashion-forward audience. The role requires expertise in luxury storytelling, campaign-driven writing, and digital content strategy.

Key Responsibilities

• Develop engaging, original, and brand-aligned content for digital platforms including website, social media, blogs, emailers, and campaigns.

• Write persuasive copy for advertisements, fashion campaigns, brand promotions, and product launches.

• Create impactful captions, taglines, headlines, and campaign messaging for Instagram, YouTube, and digital ads.

• Produce editorial articles, fashion features, brand stories, and press release content.

• Collaborate with marketing, design, and video teams to ensure visual and verbal consistency.

• Research fashion trends, luxury lifestyle movements, and competitor content to generate fresh ideas.

• Optimize content for SEO to improve online visibility and engagement.

• Maintain content calendars and ensure timely delivery of all written materials.

• Proofread and edit content to uphold grammar accuracy, tone, and brand voice.

• Adapt writing style to suit different platforms and audience segments.

Requirements

• 1–4 years of experience as a Copywriter / Content Writer in fashion, lifestyle, media, or creative agencies.

• Strong command of English with exceptional writing, editing, and storytelling skills.

• Understanding of luxury branding, fashion communication, and digital marketing trends.

• Familiarity with SEO principles, content optimization, and keyword research.

• Ability to create both long-form and short-form content across platforms.

• Strong conceptual thinking and campaign ideation skills.

• Excellent time management and multitasking abilities.

• Ability to work collaboratively in a fast-paced creative environment.

Qualifications

• Bachelor’s degree in English, Journalism, Mass Communication, Fashion Communication, or related field.

• Certification in Content Marketing or Digital Writing is an added advantage.