Copywriter

POSITION SUMMARY

We're looking for a creative and detail-oriented Copywriter to craft compelling copy across web, digital, packaging, and e-commerce platforms. This role requires someone who can adapt their tone and voice to resonate with a variety of audiences, including parents, kids, and toy enthusiasts. The ideal candidate thrives in a fast-paced environment, has a passion for storytelling, and understands how to deliver copy that drives engagement and conversions.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Develop creative, on-brand copy for web, digital, and social media that excites and informs customers.
• Write engaging and persuasive product descriptions for packaging, e-commerce platforms, and catalogs.
• Collaborate with designers, marketing teams, and cross-functional teams to align messaging with visual assets and brand goals.
• Optimize digital content for SEO and e-commerce performance, including keyword research and integration.
• Create storytelling-focused content for brand campaigns that highlight our mission and product innovation.
• Edit and proofread content to ensure consistency in tone, style, and grammar.
• Stay up-to-date on industry trends, competitor messaging, and audience insights to deliver fresh and innovative ideas.
• Collaborate through communication and teamwork with co-workers, management, clients and others in a courteous, and professional manner.
• Exercise sound business judgment.
• Work independently and collaboratively and manage time effectively in order to meet changing deadlines and priorities.
• Treat all employees, guests and customers and others affiliated with our business with respect.
• Conform and abide by all laws, regulations, policies, work procedures, instructions and VTech's Rules of Engagement.
• Conform with all safety rules and use all appropriate safety equipment.

• Other duties as needed or required.

POSITION SKILLS

• Strong portfolio showcasing a variety of copy, including web, packaging, and digital assets.
• Exceptional writing, editing, and proofreading skills with an eye for detail.
• Understanding of SEO best practices and experience writing for e-commerce platforms like Amazon, Shopify, or similar.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Confident approach to creative with the ability to give and receive constructive feedback
• Collaborative spirit with excellent communication and interpersonal skills.
• Passion for toys, play, and creativity is a must!
• Must be proficient in Microsoft Word, Excel and PowerPoint. Experience with Microsoft Office 365 preferred.

EXPERIENCE/EDUCATION

• 3+ years of progressively responsible experience in the area of professional copywriting, ideally within consumer goods, toys, or e-commerce
• Bachelor's degree in English, Communications, Marketing or a related field; or any combination of experience and education that provides the necessary skills, knowledge and ability to perform essential functions of this role.

POSITION TYPE/EXPECTED HOURS OF WORK

This is a full-time position, 40 hours per week, Monday through Friday. Core hours will be set between employee and manager and will be based on business needs. Occasional evening and weekend work may be required as job duties demand.

TRAVEL

Travel is primarily local during the business day, although out-of-the-area and overnight travel may be expected 5% of the time.

RELOCATION

Relocation assistance will not be provided for this position.

SPONSORSHIP REQUIREMENTS

Qualified applicants must be authorized to work in the United States on a full-time basis without the need for employer sponsorship now or in the future.

The US base salary range for this full-time position is $68,000-$80,000 + bonus potential + excellent benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, relevant education or training, and maintaining internal equity. Your recruiter can share more about the specific salary range during the hiring process.

VTech and LeapFrog are Equal Employment Opportunity and Affirmative Action Employers. We are committed to equal employment opportunity, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race (including hairstyle or texture), religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation. We also consider qualified applications regardless of criminal histories consistent with legal requirements. If you are unable or limited in your ability to access job openings or apply for a job on this site as a result of a disability, you may request reasonable accommodations by contacting disability_accommodations@vtechkids.com. General employment-related inquiries should not be submitted to this email.

*VTech does not accept unsolicited resumes from candidates or from recruiting agencies. Unsolicited resumes should not be submitted to our website or to any VTech employee. VTech will not pay fees to any recruiting agency and will not be responsible for agency fees associated with unsolicited resumes.