The Content Writer cum Copywriter will be responsible for creating engaging and impactful content across multiple platforms. This role requires a strong understanding of both long-form content (such as blogs and website content) and short-form copy (such as social media posts, digital ads, and print materials like hoardings and placards). The ideal candidate should have a keen eye for detail, excellent storytelling skills, and the ability to write SEO-optimized content to enhance online visibility and engagement.
Key Responsibilities:
1. Content Creation:
- Write and edit long-form content such as blogs, articles, website content, and press releases.
- Develop short-form copy for social media, digital ads, ABM campaigns, and print advertisements.
2. SEO Optimization:
- Integrate SEO best practices into content to increase organic traffic.
- Write compelling write-ups, meta tags and descriptions for web pages.
3. Content Strategy & Collaboration:
- Collaborate with design, marketing, and social media teams to create compelling multimedia content.
- Ensure brand consistency across all platforms.
4. Performance Analysis:
- Monitor content performance using analytics tools.
- Track engagement metrics and optimize content based on insights.
- Stay updated with content marketing trends and audience preferences.
5. Advertising & Marketing Copywriting:
- Write persuasive ad copy for Google Ads, Meta Ads, and SMS campaigns.
- Develop landing page content optimised for conversions.
- Create compelling marketing materials, including brochures, posters, and banners.
6. Market Awareness:
- Stay up to date with industry trends and emerging digital content strategies.
- Conduct competitor analysis to identify content opportunities.
7. Reporting:
- Provide regular reports on content performance, including key engagement metrics and insights.
Requirements
Qualifications: Graduate or Master's degree in English, Journalism, Marketing, Communications, or a related field.
Experience: Certification in SEO, Digital Marketing, or Content Marketing is a plus.