Content Writer
MS Group
Full-time
On-site
Malappuram, India
Job Title: Content Writer
Key outputs required from you:
- Produce high-quality articles, blogs, press releases, email marketing messages, case studies, presentation content, social media and web copy.
- Serve as an exemplary writer in alignment with the company’s tone and mission.
- Continuously measure and improve the performance of content; create reports leveraging Google Analytics, HubSpot and social media analytical tools.
- Build and maintain content calendar as per the written guidelines.
- Stay up-to-date with the industry trends and customer challenges in order to build a more effective editorial calendar.
- Interact with growth team, graphic designers and internal team members to create the content and review it for consistency.
- Advice the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization.
- Manage all creative resources including designers, writers, and other agency personnel.
- Help to curate content in an innovative and appealing way.
- Support in delivering, designing and developing digital content.
Job Requirements
- Digital Marketing background
- Knowledge or experience working in Content Marketing
- Keen desire to learn
- Copywriting skills - ads, blog articles, B2B content.
- Ability to do research and find quality sources to create articles and whitepapers in regards to businesses, startups, and finance industry in the UAE.