Content Writer

§  Execute on the content production strategy that aligns with our brand’s vision and marketing objectives, driving significant engagement and sales leads.

§  Research and write high-quality, SEO-optimized content across blog posts, landing pages, ads, website copy, whitepapers, outreach campaigns, social media, email marketing, influencer collaborations, etc.

§  Craft persuasive, conversion-focused content that aligns with campaign goals and brand voice. In line with multi-format writing expectations.

§  Conduct comprehensive market research and competitor analysis to pinpoint trends and audience preferences to generate fresh content ideas and fill content gaps.

§  Edit and proofread content to ensure clarity, consistency, correct tone, grammar, and style.

§  Adapt writing style for different platforms and audiences, shifting between long-form blog narratives and punchy ad or landing page copy.

§  Collaborate with designers, SEO specialists, strategists, and marketers to align copy with branding, visual content, and campaign strategy.

§  Work on multiple content projects simultaneously and meet deadlines.

§  Collaborate closely with the designers, SEO specialists, strategists, product, marketing & analytics team, and stakeholders to align copy with branding, visual content, and campaign strategy.

Requirements

§  Proven content writing & strategy experience in B2B/IT industry.

§  Strong SEO-optimized writing across blogs, ads, websites, social, email, whitepapers.

§  Ability to write persuasive, conversion-focused copy in multiple formats.

§  Strong research & analytical skills for market/competitor insights.

§  Excellent editing, proofreading, and adaptability across platforms.

§  Experience collaborating with design, SEO, marketing & product teams.

§  Strong project & time management; ability to handle multiple projects.

§  Excellent communication skills (written & verbal).

§  Ability to work independently and in teams.

Benefits