Content Writer

Company Overview

Elroi Software Solution is a business IT solution provider headquartered in Madurai, India. We specialize in technology partnerships that empower organizations to achieve business excellence. With a team of 51-200 employees, we deliver innovative IT services and consulting solutions, assisting clients in reaching strategic business objectives at a competitive price. More information can be found at Elroi Software Solution.

Job Overview

We are seeking a talented Mid-Level Content Writer to join our team in Madurai. This full-time position involves crafting compelling content across various platforms to enhance our company's brand and support marketing initiatives. The ideal candidate will have a strong understanding of social media strategy, copywriting, editing, and proofreading.

Qualifications and Skills

• Proven experience in social media strategy, with an ability to engage audiences across various platforms (Mandatory skill).
• Exceptional copywriting skills, delivering clear and persuasive content (Mandatory skill).
• Proficient in editing and proofreading, ensuring content is polished and error-free (Mandatory skill).
• Experience with SEO optimization techniques to enhance content visibility.
• Skilful in using Google Analytics to track and report content performance.
• Familiarity with content management systems for efficient content publishing.
• Adheres to AP Style guidelines for consistency in content presentation.
• Strong research skills to develop high-quality and informative content accurately.

Roles and Responsibilities

• Create high-quality written content for blogs, articles, social media, and website updates.
• Develop and implement content strategies aligned with marketing goals.
• Collaborate with cross-functional teams to produce engaging content.
• Edit and proofread content to ensure adherence to brand voice and style.
• Optimize content using SEO best practices to improve search engine rankings.
• Analyse content performance using Google Analytics and adjust strategies accordingly.
• Maintain a content calendar and ensure timely delivery of materials.
• Stay updated on industry trends to create relevant and timely content.