Content Writer

Role Summary
We are looking for a results-driven Content Writer who can create content that directly contributes to lead generation, engagement, and conversions. This role requires a strong understanding of marketing psychology, audience pain points, and persuasive writing — not just grammar.

Work Schedule & Location
Onsite – Hyderabad
6 Days/Week

Key Responsibilities

• Write high-converting ad copies (Meta, Google, LinkedIn)
• Create landing page content optimized for conversions
• Develop email sequences, WhatsApp flows, and follow-ups
• Write scripts for video content (Reels, Ads, YouTube Shorts)
• Produce website content aligned with positioning and SEO
• Collaborate with design and performance teams for campaign execution
• Continuously optimize content based on performance data (CTR, conversions)
• Maintain consistency in brand voice and messaging

Requirements

• 1–4 years of experience in content writing/copywriting
• Strong understanding of direct response marketing and buyer psychology
• Proven ability to write conversion-focused copy (not just informational)
• Experience with digital marketing funnels (ads → landing page → follow-up)
• Basic understanding of SEO and keyword usage
• Ability to adapt tone for different platforms and audiences
• Portfolio with real work samples (ads, landing pages, emails, scripts)

KPIs (Non-Negotiable)

• Click-through rate (CTR) on ad copies
• Conversion rate on landing pages
• Engagement metrics on content
• Lead quality driven through content
• Content turnaround time

What This Role Is NOT

• Not just blog writing
• Not generic social media captions
• Not content without measurable outcomes

Ideal Candidate Profile

• Thinks like a marketer, not just a writer
• Focused on performance over creativity for the sake of it
• Can break down a product into clear, compelling messaging
• Comfortable working in a fast-paced, execution-heavy setup