Content Writer - B2B Marketing

This role is for one of the Weekday's clients

Salary range: Rs 400000 - Rs 800000 (ie INR 4-8 LPA)

Min Experience: 3 years

Location: Bengaluru

JobType: full-time

We are seeking a talented B2B Content Writer who can transform marketing objectives into compelling, insight-driven content that drives brand visibility, demand generation, and customer engagement. This role requires a strong balance of strategic thinking, storytelling ability, and cross-functional collaboration.

Key Responsibilities

1. Content Strategy & Planning

• Convert marketing and sales goals into clear, measurable content plans designed to elevate brand presence and support lead-generation efforts.
• Identify relevant topics, formats, and messaging opportunities aligned with audience needs and campaign objectives.

2. Content Development

• Write high-quality, engaging, and audience-centric content across formats such as blogs, whitepapers, case studies, product guides, website copy, emails, landing pages, video scripts, and webinar content.
• Adapt messaging, tone, and structure for each stage of the marketing funnel — awareness, consideration, and decision.

3. Content Performance & Optimization

• Track and analyze content performance against engagement and conversion KPIs.
• Optimize existing content for SEO, clarity, readability, and relevance.

4. Cross-Functional Collaboration

• Work closely with product marketing, design, sales, and video teams to maintain consistent messaging and storytelling across channels.
• Collaborate with subject matter experts to simplify complex concepts into accessible and high-value content.

5. Content Distribution & Promotion

• Develop and execute content distribution strategies across owned, earned, and paid channels to maximize visibility and reach.
• Work alongside digital and social teams to repurpose and amplify content across platforms.

Qualifications

• 3+ years of experience in B2B content writing or content marketing, preferably within SaaS or technology environments.
• Proven success in developing content strategies that drive awareness, engagement, and pipeline growth.
• Strong writing, editing, and storytelling skills with an ability to simplify technical topics.
• Experience collaborating closely with marketing, sales, design, and product teams.
• Demonstrated ability to deliver high-quality content across a variety of formats while meeting deadlines.
• A portfolio showcasing results-driven content with measurable impact.
• Ability to manage multiple projects simultaneously in fast-paced environments.
• Knowledge of SEO best practices, analytics, and content performance tools is a strong advantage.