Content Writer

About EasyOutsource

EasyOutsource is a North American–based outsourcing company that connects organizations with global talent to reduce costs, increase efficiency, and scale operations. We specialize in providing businesses with expert professionals in multiple verticals, backed by strong HR, compliance, and cultural support.

We are looking for a creative and detail-oriented Content Writer with strong SEO and WordPress experience to join our internal marketing team. This role will play a key part in growing our digital presence by producing high-quality, engaging, and optimized content across web, social, and marketing platforms.

Key Responsibilities

• Content Creation & Management
  

• Write, edit, and publish website content, blog posts, landing pages, and case studies with a strong SEO focus.
  

• Manage and update website content on WordPress, ensuring SEO optimization and alignment with brand messaging.
  

• Create engaging copy for social media platforms (LinkedIn, Facebook, Instagram, TikTok, etc.) to increase visibility and engagement.
  

• Develop compelling marketing assets, including infographics, guides, and email content.
  

• SEO & Analytics
  

• Conduct keyword research and integrate best practices to improve organic search rankings.
  

• Optimize existing content for SEO (on-page, meta tags, alt text, internal linking).
  

• Monitor website traffic and content performance using tools such as Google Analytics, Search Console, and SEO platforms.
  

• Design & Branding
  

• Use Canva (and similar design tools) to create graphics, infographics, and branded visuals for blogs, social media, and presentations.
  

• Collaborate with the team to maintain a consistent brand voice, look, and feel across all channels.
  

• Collaboration
  

• Work closely with the marketing and leadership teams to align content with EasyOutsource’s growth strategy.
  

• Support internal initiatives, campaigns, and events with engaging content and graphics.

Qualifications

• Proven experience as a Content Writer, Copywriter, or Content Manager in the BPO space
  

• Strong knowledge of SEO best practices and hands-on experience with keyword research and on-page optimization.
  

• Proficiency in WordPress content management.
  

• Skilled in graphic design using Canva (Adobe Creative Suite is a plus).
  

• Strong command of English grammar, editing, and storytelling.
  

• Experience creating social media content and managing multi-platform publishing.
  

• Ability to work independently, meet deadlines, and adapt to a fast-paced environment.

Nice-to-Haves

• Familiarity with email marketing platforms (Mailchimp, HubSpot, or similar).
  

• Experience creating short-form video content (TikTok, Reels, YouTube Shorts).
  

• Knowledge of B2B marketing, outsourcing, or HR industries.

What We Offer

• Opportunity to work with a fast-growing North American outsourcing company.
  

• Flexible work arrangements with a global team.
  

• Professional growth opportunities in digital marketing, SEO, and content strategy.