Content Writer

Do you love sports, fitness, fashion or the outdoors? SCHEELS can turn your passion into a rewarding career through our extensive business and product training.

SCHEELS is a leader in the sporting goods industry - driven to create the best experience in the USA for our customers. SCHEELS boasts the largest selection of sports brands in America—offering world-class brands, special attractions, and unmatched customer service.

SCHEELS empowers our associates to become experts in exceeding the needs and expectations of our customers. SCHEELS associates talk-the-talk, and walk-the-walk, with the best product and expert training in the sporting goods industry. Mentorship and professional development training are a focus throughout your entire career.

Responsibilities: 

• Research, write, and edit original, SEO-ready digital content for category pages, product pages, and other areas of the website that guide customers through their buying journey
• Develop site content optimized for traditional search engines (SEO) and emerging AI-powered answer engines (AEO)
• Utilize SEO platforms and site analytics to monitor content performance, proactively identifying content gaps, audit existing pages for accuracy, and uncover new opportunities to grow organic traffic
• Leverage AI tools to streamline research and scale content production while maintaining a rigorous "human-in-the-loop" standard for quality, grammar, and brand accuracy
• Collaborate closely with cross-office teams to ensure a cohesive brand voice, while adapting to address multiple audiences
• Optimize on-page elements (headings, CTAs, and product descriptions) to improve user engagement and drive site conversions
• Regularly audit and refresh evergreen content to ensure they remain current with seasonal trends and inventory changes

Requirements: 

Customer Service

• Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”

Culture

• Approach daily tasks, projects and follow-up communication with energy and sense of urgency

• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact

• Show respect and appreciation for others and Scheels

• Arrive to work and meetings 10 minutes early

Team Mentality

• Genuine interest and action in helping others before yourself, regardless of recognition or reward

Teach-ability

• Consistent eagerness to listen, learn, apply knowledge and accept critical feedback

• Ability to adapt to a changing work environment

• Ability to apply concepts of basic math, grammar, punctuation and spelling

Dress Code

• Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Efficiency

• Demonstrate pride and ownership of their work while meeting expected deadlines

Education & Experience:

Ideal candidate will have an interest in obtaining an Associate or Bachelor’s Degree in Communication, English or related field.

Physical Requirements/Lifting Requirements:

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation

Sedentary work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Scheels cares about the health and safety of our Associates.  Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury

EQUAL EMPLOYMENT OPPORTUNITY 

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.