Content Creator
Loom SolarJob Summary<\/b>
<\/h3>
The Content Creator will be responsible for conceptualizing, producing, and publishing content in various formats — written, visual, and video — to support Loom Solar’s marketing and communication goals. This role requires a mix of creativity, storytelling, digital marketing knowledge, and an understanding of the solar/renewable energy sector.
<\/p>
Key Responsibilities<\/b>
<\/h3>1. Content Development<\/b>
<\/h4>Create engaging and SEO -friendly content for blogs, articles, social media posts, product pages, and website updates.
<\/p><\/li>
Write compelling scripts for videos, product explainers, and customer testimonials.
<\/p><\/li>
Develop captions, taglines, and short -form content for YouTube, Instagram, LinkedIn, and other digital channels.
<\/p><\/li>
Collaborate with the design and video teams to create visually appealing multimedia content.
<\/p><\/li><\/ul>
2. Social Media & Campaign Support<\/b>
<\/h4>Manage daily content posting on company social media channels (Facebook, Instagram, YouTube, LinkedIn, Twitter).
<\/p><\/li>
Support digital campaigns by developing ad copy, visuals, and landing page content.
<\/p><\/li>
Research industry trends, competitor activities, and audience behavior to guide content strategy.
<\/p><\/li><\/ul>
3. SEO & Performance<\/b>
<\/h4>Optimize content using relevant keywords and SEO best practices.
<\/p><\/li>
Ensure all content aligns with Loom Solar’s brand voice and messaging.
<\/p><\/li>
Track content performance metrics (traffic, engagement, conversions) and suggest improvements.
<\/p><\/li><\/ul>
4. Collaboration & Innovation<\/b>
<\/h4>Work closely with marketing, design, and product teams to align content with business objectives.
<\/p><\/li>
Stay updated on renewable energy trends and create educational content to promote solar awareness.
<\/p><\/li>
Brainstorm and experiment with new content formats (reels, infographics, blogs, case studies, etc.).
<\/p><\/li><\/ul>
<\/div>Required Skills & Competencies<\/b>
<\/h3>Excellent writing, editing, and proofreading skills in English (Hindi proficiency is a plus).
<\/p><\/li>
Strong understanding of SEO, digital marketing, and social media engagement.
<\/p><\/li>
Creativity, storytelling ability, and attention to visual details.
<\/p><\/li>
Basic knowledge of Canva, Photoshop, or video editing tools (preferred).
<\/p><\/li>
Ability to manage multiple projects and meet deadlines.
<\/p><\/li>
Passion for clean energy, sustainability, and technology.
<\/p><\/li><\/ul>
<\/div><\/span>
Requirements<\/h3>Qualifications<\/b>
<\/h3>Education:<\/b> Bachelor’s degree in Mass Communication, Journalism, English, Marketing, or a related field.
<\/p><\/li>Experience:<\/b> 2–5 years of professional experience in content writing, digital content creation, or social media management (experience in solar/renewable energy preferred).
<\/p><\/li>Certifications (Preferred):<\/b> Google Content Marketing, HubSpot Content Marketing, SEO Certification.
<\/p><\/li><\/ul>
<\/div>Key Performance Indicators (KPIs)<\/b>
<\/h3>Content engagement rate and reach.
<\/p><\/li>
Organic traffic growth from SEO content.
<\/p><\/li>
Quality and consistency of content output.
<\/p><\/li>
Contribution to lead generation campaigns.
<\/p><\/li><\/ul>
<\/div><\/span>
<\/h4>
Create engaging and SEO -friendly content for blogs, articles, social media posts, product pages, and website updates.
<\/p><\/li>Write compelling scripts for videos, product explainers, and customer testimonials.
<\/p><\/li>Develop captions, taglines, and short -form content for YouTube, Instagram, LinkedIn, and other digital channels.
<\/p><\/li>Collaborate with the design and video teams to create visually appealing multimedia content.
<\/p><\/li><\/ul>2. Social Media & Campaign Support<\/b>
<\/h4>Manage daily content posting on company social media channels (Facebook, Instagram, YouTube, LinkedIn, Twitter).
<\/p><\/li>Support digital campaigns by developing ad copy, visuals, and landing page content.
<\/p><\/li>Research industry trends, competitor activities, and audience behavior to guide content strategy.
<\/p><\/li><\/ul>3. SEO & Performance<\/b>
<\/h4>Optimize content using relevant keywords and SEO best practices.
<\/p><\/li>Ensure all content aligns with Loom Solar’s brand voice and messaging.
<\/p><\/li>Track content performance metrics (traffic, engagement, conversions) and suggest improvements.
<\/p><\/li><\/ul>4. Collaboration & Innovation<\/b>
<\/h4>Work closely with marketing, design, and product teams to align content with business objectives.
<\/p><\/li>Stay updated on renewable energy trends and create educational content to promote solar awareness.
<\/p><\/li>Brainstorm and experiment with new content formats (reels, infographics, blogs, case studies, etc.).
<\/p><\/li><\/ul>
<\/div>Required Skills & Competencies<\/b>
<\/h3>Excellent writing, editing, and proofreading skills in English (Hindi proficiency is a plus).
<\/p><\/li>Strong understanding of SEO, digital marketing, and social media engagement.
<\/p><\/li>Creativity, storytelling ability, and attention to visual details.
<\/p><\/li>Basic knowledge of Canva, Photoshop, or video editing tools (preferred).
<\/p><\/li>Ability to manage multiple projects and meet deadlines.
<\/p><\/li>Passion for clean energy, sustainability, and technology.
<\/p><\/li><\/ul>
<\/div><\/span>Requirements<\/h3>
Qualifications<\/b>
<\/h3>Education:<\/b> Bachelor’s degree in Mass Communication, Journalism, English, Marketing, or a related field.
<\/p><\/li>Experience:<\/b> 2–5 years of professional experience in content writing, digital content creation, or social media management (experience in solar/renewable energy preferred).
<\/p><\/li>Certifications (Preferred):<\/b> Google Content Marketing, HubSpot Content Marketing, SEO Certification.
<\/p><\/li><\/ul>
<\/div>Key Performance Indicators (KPIs)<\/b>
<\/h3>Content engagement rate and reach.
<\/p><\/li>Organic traffic growth from SEO content.
<\/p><\/li>Quality and consistency of content output.
<\/p><\/li>Contribution to lead generation campaigns.
<\/p><\/li><\/ul>
<\/div><\/span>