About the Role:

Grade Level (for internal use):

12

About the Role:

As Associate Director, AI Marketing Enablement, you will serve as the central hands-on AI practitioner within Enterprise Marketing, personally identifying, building, and scaling AI-enabled workflows that materially improve marketing performance, productivity, and customer experience.

This role is for a true practitioner who has built and operationalized AI solutions in real marketing workflows and can deliver by mobilizing stakeholders and partnering with platform/automation teams for enablement and guardrails at scale

You are a marketer first, deeply familiar with campaign creation, demand generation, ABM, digital marketing, content, and customer journey orchestration and you actively experiment with frontier AI tools (e.g., Claude, GPT, agent frameworks, low-code scripting environments) in your own workflows. This is a builder role that drives cultural change through demonstrated application.

Responsibilities
AI Tool Deployment & Optimization

A) Hands-on AI delivery & marketing workflow integration (primary)

• Own end-to-end delivery of AI capabilities that improve productivity, customer experience, and business performance—from problem definition to shipped workflow.

• Use cases will span campaign ideation and acceleration, AI-assisted content development, ABM research and targeting, SDR augmentation, personalization experimentation, marketing analytics summarization, and AI-enabled decision support.

• Rapidly prototype and iterate on solutions (e.g., prompt/agent workflows, AI features in existing Martech, automation patterns, decision support, content/response acceleration), then harden them into repeatable, supported operating processes. 

• Leverage modern AI tooling (e.g., LLM prompting frameworks, agent orchestration tools, low-code automation platforms, embedded AI features in enterprise martech) to move quickly from concept to impact.

• Integrate AI into enterprise marketing and revenue platforms (e.g., Salesforce, Marketo, Adobe stack, content systems, collaboration tools), ensuring adoption directly within campaign, commercial and analytics workflows.

• Define operational standards and performance benchmarks for deployed AI (usage patterns, prompt standards, testing protocols, documentation, and monitoring).

B) Use-case pipeline, prioritization & value tracking

• Identify and prioritize high-impact marketing AI use cases based on measurable business value (pipeline lift, conversion improvement, cycle-time reduction, engagement gain), balancing feasibility and risk.

• Execute rapid experimentation, demonstrate value with speed before scaling what works

• Maintain a transparent roadmap and delivery backlog; manage trade-offs and stakeholder expectations. 

• Define success metrics and measurement plans; track adoption, quality, risk signals, and business impact; continuously optimize. 

• Partner with Marketing Analytics and Revenue Operations to quantify revenue, pipeline, and efficiency impact of deployed AI capabilities.

C) Adoption, enablement & change (make it stick)

• Lead by example by embedding AI directly into live campaigns and workflows, showcasing tangible wins to accelerate enterprise-wide adoption

• Develop practical enablement: playbooks, “how-to” guides, office hours, training, and role-based toolkits that drive durable behavior change. 

• Build feedback loops with end users and leaders; convert learnings into backlog improvements and new use cases. 

D) AI governance, risk & compliance embedded into delivery

• Operationalize responsible AI practices: usage guidelines, human-in-the-loop standards, documentation, data/privacy considerations, and escalation paths.

• Partner with Legal, Risk, Security, and Technology to ensure compliant deployment and scalable guardrails—without blocking innovation. 

E) Stakeholder leadership (without direct authority)

• Influence across business, operations, and technology teams to deliver outcomes; you will often lead via alignment, artifacts, and momentum rather than hierarchy. 

• Translate between business needs and technical possibilities; drive crisp decisions on scope, timelines, risk, and adoption requirements. 

What “hands-on” means in this role

• You maintain personal fluency with evolving AI capabilities and regularly experiment with emerging tools beyond the enterprise stack to identify new opportunities.

• You personally create prototypes, workflows, configurations, testing plans, enablement assets, measurement dashboards/definitions, and rollout plans.

• You rely on platform/automation/engineering teams for access, reviews, and implementation support when needed, but you do not wait for a team to “build it for you.”

• You have a track record of shipping real AI-enabled changes into production workflows—not only strategy, governance, or training.

What We’re Looking For:

Basic Required Qualifications:

• 5-10 years in marketing, growth, demand generation, or performance marketing roles with demonstrated hands-on experimentation and workflow optimization

• Demonstrated meaningful applied AI implementation experience.  

• Experience building or operationalizing task automation and/or AI agents for business workflows

• Demonstrated ability to take ambiguous problems, define a use case, and deliver a measurable outcome using AI-enabled workflows. 

• Strong applied knowledge of GenAI tools and techniques, including prompt engineering, workflow/agent design, evaluation frameworks, and real-world model limitations and risk mitigation.

• Familiarity with enterprise martech/revtech stacks and integration patterns (e.g., CRM, marketing automation, analytics). 

• Proven stakeholder management and change leadership across multiple functions. 

• Practical governance mindset: can balance speed with risk controls and documentation. 

Additional Preferred Qualifications:

• Experience with experimentation frameworks (A/B testing, multivariate, holdouts) and performance instrumentation. 

Success in the first 6–12 months looks like

• A functioning use-case pipeline with clear prioritization, governance checks, and visible outcomes. 

• 3–6 delivered AI-enabled workflow improvements in production with measurable impact and adoption across enterprise marketing (e.g., campaign velocity, engagement, pipeline contribution or operational efficiency)

• A measurable increase in AI fluency and adoption across Enterprise Marketing (e.g., % of campaigns using AI-enabled workflows, cycle-time reduction, quality improvements).

• Repeatable enablement assets (playbooks, templates, training) that reduce dependency on you over time.

• Trusted partnerships across stakeholders, with reduced friction between innovation and compliance. 

Return to Work:

Have you taken time out for caring responsibilities and are now looking to return to work? As part of our Return to Work initiative, Restart, we are encouraging enthusiastic and talented returners to apply, and will actively support your return to the workplace.

What’s In It For You?

Our Mission:

Advancing Essential Intelligence.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.

Our Values:
Integrity, Discovery, Partnership

Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include: 

• Health & Wellness: Health care coverage designed for the mind and body.

• Flexible Downtime: Generous time off helps keep you energized for your time on.

• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Global Hiring and Opportunity at S&P Global:

At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

Recruitment Fraud Alert:

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20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group)