Amazon Specialist (PPC)

About The Marketplace Guru

The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across various global marketplaces.

Our Services Include:

• Channel Onboarding / Marketplace Onboarding

• PPC Management

• SEO and Listing Optimization

• Content Creation and Creative Optimization

• Storefront Management

• Brand Strategy

• Inventory Forecasting

• Fulfillment and Shipping

• Brand Hygiene

• Data Insights & Analysis

• Ensuring Compliance for Global Markets

About the Role

The Advertising Specialist (PPC) at The Marketplace Guru is responsible for managing and optimizing Pay-Per-Click (PPC) advertising strategies for clients, ensuring account growth, and maintaining key performance indicators (KPIs). This role requires expertise in auditing, campaign management, keyword analysis, and cross-functional collaboration to resolve advertising challenges effectively.

Key Responsibilities:

Account Auditing & Issue Resolution:

• Prioritize emergency audits to identify and resolve issues in problematic accounts.

• Collaborate with directors and team members to resolve advertising challenges.

• Conduct account audits to identify problem statements for potential clients.

• Actively communicate with peers, managers, and clients to ensure timely task and project completion.

• Provide clear reports, notes, and summaries of audit findings and campaign performance.

PPC Account Management:

• Own and manage the growth of 6–8 PPC accounts for The Marketplace Guru’s clients.

• Develop, implement, and maintain client-identified KPIs.

• Oversee full advertising account actions including ad segmentation, budget setting, and performance optimization.

• Verify ad segmentation, reduce wasted ad spend, and lower ACoS.

• Set up ads for new accounts with proper segmentation, keyword research, and budget allocation.

• Utilize keyword analytics and discovery to develop and optimize manual campaigns, including:

  • High-volume campaigns (broad, phrase, and exact match types)

  • Low-volume campaigns (phrase and exact match types)

  • High-relevancy campaigns (phrase and exact match types)

• Create manual ASIN targeting campaigns, including defensive ASIN targeting.

Qualifications (Please apply only if you meet these requirements)

1. Minimum 1 year of experience managing Amazon PPC campaigns, specifically Sponsored Products, Sponsored Brands, and Sponsored Display ads.

2. Required Amazon Certifications (Must be obtained if not already certified):

   • Sponsored Ads Certification

   • Sponsored Ads Advanced Certification

   • Video Ads Certification

   • Campaign Optimization Certification

3. Experience with Helium 10, including:

   • Product Research: Black Box

   • Keyword Research: Magnet & Cerebro

   • Analytics: Keyword Tracker

4. SEO knowledge for Amazon listing optimization.

5. Expertise in G Suite / Google Sheets, with a typing speed of 55+ WPM.

Experience

• Strong knowledge of campaign budgeting, forecasting, promotions, and running discounts/deals.

• Proficiency in keyword analysis, campaign optimization, and reducing ad spend.

• Proven experience managing multiple brands/accounts and delivering results for diverse clients, products, and categories on the Amazon marketplace.

Bonus Skills (A Plus for Your Application)

• Experience using Jungle Scout, Asana, and Slack for project management, product research, and communication.

• Proficiency in Excel for data management and reporting.

• Certifications such as SEMrush or Ahrefs SEO Certification for enhanced keyword and analytics capabilities.

Our Core Values

• Smart Tech, Smarter Moves: We don’t just use tech — we embrace it. AI and tools fuel faster action and smarter results.

• 1+1 = 11: Through mentoring, collaboration, and trust, we achieve more together — transforming good teams into great ones.

• Soft on People, Tough on Problems: We lead with empathy and respect while tackling challenges with unwavering resolve.

• Clear, Kind & Consistent: We communicate openly and respectfully. Clarity and consistency fuel progress.

• Intrapreneurial Instinct: We take ownership, adapt to challenges, and pursue continuous learning to push the organization forward.

Expectations (What to Expect)

• Work Hours: 46 hours per week, 8 hours per day.

• Competitive Salary: Attractive base pay.

• Work from Home: Permanent WFH setup if performance expectations are met.

• Equipment Requirements: Dual monitor setup, minimum 8GB RAM, and 50 Mbps internet speed.

• Learning Resources: Unlimited access to our SOP Library.

• Career Growth: A clear path to Account Director, with potential to manage 60+ brands.

• Career Support: Ongoing mentorship and career development support.

Join us and become part of a transformative journey in e-commerce, where innovation meets impact!