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Account Manager II (Performance Marketing)

Umanist Staffing
1 day ago
Full-time
On-site
Gurgaon, Haryana, India
₹15 - ₹24 INR yearly

Account Manager II (Performance Marketing)

Location: Gurgaon (Work From Office)
Experience: 4–6 Years
Employment Type: Full-Time, 29910
Compensation: ₹15–24 LPA (Including Variable Pay)
Variable Component: 30% (Quarterly, linked to retention and account profitability)

About the Role

We are looking for an experienced Account Manager to own client relationships, drive account retention, and manage commercial conversations across a portfolio of performance marketing accounts.

This role is ideal for someone who combines strong client management skills with a solid understanding of paid media platforms. You will serve as the primary point of contact for senior stakeholders, manage renewals, support account growth, and ensure seamless coordination between clients and internal teams.

Key ResponsibilitiesClient Relationship Management

  • Serve as the primary point of contact for assigned client accounts.

  • Build and maintain relationships with senior stakeholders, including marketing and business leaders.

  • Conduct regular business reviews and performance discussions.

  • Manage stakeholder expectations and ensure client satisfaction.

Account Retention & Growth

  • Own account retention and renewal objectives.

  • Identify churn risks and proactively develop retention strategies.

  • Support account expansion and upsell opportunities where appropriate.

  • Manage scope discussions and communicate service offerings effectively.

Commercial Management

  • Participate in pricing, scope, and contract discussions.

  • Address client concerns related to deliverables, performance, and value realization.

  • Support commercial decision-making through data-backed recommendations.

Cross-Functional Collaboration

  • Work closely with Paid Media Strategists, Analysts, Creative Teams, and Delivery Teams.

  • Act as the bridge between client expectations and internal execution.

  • Manage timelines, priorities, and communication across multiple stakeholders.

Reporting & Documentation

  • Prepare performance summaries and business updates.

  • Document client decisions, action items, and account discussions.

  • Ensure accurate tracking of account activities and opportunities.

Must-Have SkillsAccount Management Experience

  • 4–6 years of experience in client-facing Account Management or Client Success roles.

  • Experience owning revenue-generating client accounts.

  • Experience managing client relationships and renewals.

Paid Media Expertise

  • 3–5 years of hands-on experience with:

    • Meta Ads

    • Google Ads

  • Experience creating, managing, or optimizing campaigns.

  • Ability to review campaign performance and identify improvement opportunities.

Commercial & Business Skills

  • Experience handling scope discussions and commercial conversations.

  • Understanding of account profitability and retention strategies.

  • Ability to engage with senior business stakeholders and decision-makers.

Performance Marketing Knowledge

  • Understanding of:

    • CTR (Click-Through Rate)

    • CPA (Cost Per Acquisition)

    • Conversion Rate

    • Impression Share

    • Marketing Funnel Metrics

  • Ability to interpret campaign performance and business impact.

Core Competencies

  • Excellent written and verbal communication.

  • Strong stakeholder management skills.

  • Analytical and problem-solving mindset.

  • Strong relationship-building abilities.

  • Ability to manage multiple priorities and accounts simultaneously.

Nice-to-Have SkillsIndustry Experience

  • B2B SaaS Marketing

  • Direct-to-Consumer (DTC) Brands

  • Agency Environment Experience

Business & Commercial Skills

  • Account Expansion & Upselling

  • Renewal Planning

  • Churn Risk Management

  • Margin & Utilization Awareness

  • ROI, CAC, and LTV Discussions

Marketing & Analytics

  • Attribution Models

  • Marketing Funnel Analysis

  • Dashboard Interpretation & Reporting

  • Performance Storytelling & Executive Reporting

Tools & Platforms

  • HubSpot

  • Salesforce

  • Zoho CRM

  • Asana

  • ClickUp

  • Notion

  • Monday.com

Additional Strengths

  • Managing Multi-Stakeholder Enterprise Accounts

  • Handling Client Escalations

  • Conducting Quarterly Business Reviews (QBRs)

  • Working with Analysts, Strategists, and Creative Teams

  • AI & Automation Tools for Reporting and Client Operations

What We're Looking For

  • A client-first professional with strong commercial acumen.

  • Someone comfortable interacting with senior decision-makers and business leaders.

  • Strong understanding of paid media performance metrics and business outcomes.

  • Ability to build trust, retain accounts, and drive long-term client relationships.

  • Excellent communicator who can simplify complex information and drive alignment.

Work Model

  • Work From Office (5 Days a Week)

  • Location: Gurgaon

Interview Process

  • Virtual Interview

  • Written Case Study

  • Recorded Role-Play Exercise

  • Final Discussion & Deep-Dive Interview

Compensation

Salary Range: ₹15–24 LPA (Including Variable Pay)

Variable compensation is linked to account retention and profitability performance.