About toob
We’re toob, a multi-award-winning* full-fibre broadband provider on a mission to transform England’s internet experience. Founded in 2017 by a team of well-versed Directors from some of the world’s biggest telecommunications brands, it’s our goal to provide affordable access to fast & reliable full-fibre broadband so every household and business can thrive in this digital age. With recent investment of £300 million, we’re looking to grow our teams across our rapidly expanding network.
*voted 'Best Urban Fibre Provider' at the UK Fibre Awards 2023, 'SME of the Year' at the Central South Business Awards 2023 and 'Best Value Provider' at the Broadband Genie awards 2024.
The Role:
Due to the success of our business, we are looking to recruit a Senior PPC Executive You will be supporting in the implementation and optimisation of our keyword and PPC strategy. The candidate will have a minimum of 3 years’ experience in Google Ad-Words with experience in driving brand awareness and conversions within a B2C environment. In addition to a thorough knowledge of PPC search campaigns, they’ll also lead in the setup and monitoring of our display and YouTube advertising, developing a funnel approach to move leads from brand awareness to conversion.
You will also possess an in-depth knowledge of GA4 and its reporting and analytics capabilities, using this information to understand success and influence change and have a hands-on approach to the way you work and be excited to collaborate with the wider marketing team, bringing creative concepts and approaches to the way we use PPC in the business and the campaigns ran through this channel.
The chosen candidate would benefit from having experience in short and long-tail key words and SEO best practices, as well as a working knowledge of CMS (e.g. WordPress) and email automation (e.g. HubSpot) platforms.
If you are looking to make a difference, thrive in a growing business and share our ambition, we would love to hear from you!
As our Senior PPC Executive your key responsibilities will be:
- Own the day-to-day running of toob’s PPC approach using search, display and YouTube advertising to maximise brand awareness, meeting pre-agreed KPIs to track performance
- Work with the Performance Marketing Manager to define our PPC strategy, identifying and optimising ads, audience sets and targeting, based on trends, data and insights, to deliver against growth targets
- Refine and optimise our keyword strategy for PPC, as well as supporting in SEO keyword strategy – understanding the impact of the keywords and associated audiences and costs that sit behind this
- Work closely with key stakeholders across the wider marketing team to ensure timely and relevant PPC (Display/Performance Max and YouTube) content is created in line with our propositions, campaigns and competitors’ activities
- Responsible for tracking, reporting, and analysing the performance of digital marketing activities relating to PPC/Google AdWords
- Have an in-depth knowledge of GA4, Looker Studio and more to accurately report on performance and trends
- Have a working knowledge of keyword tools like SEMrush, in order to identify new keywords and markets
- Own the PPC budget, ensuring we keep to agreed spend while maximising our exposure across our network
- Work with the campaign team to successfully launch new towns and network growth across PPC
- Keep abreast of the latest advancements in technology, market trends, and consumer behaviour online.
- Analyse A/B and Multi-variate tests, communicate results and supply recommendations on Google Ads.
- Support in raising of tagging requests and IT tickets, in order to deliver improvements to our PPC strategy
What you’ll bring to toob:
- Highly proficient with Microsoft Office inc. Word, Excel and PowerPoint
- Highly proficient in Google AdWords, Bing, GA4 and supporting analytics tools
- Experience in using online programmes and software to help analyse digital channel performance
- A strong analytical and commercial mindset with proven ability to see and react to trends in the data
- Prior experience in implementation of ads across paid digital channels
- Ability to work strategically, analysing performance and providing next steps and recommendations to improve and develop the performance of our PPC approach
- Excellent organisational and communication skills
- Preferred but not essential: Experience in paid social channels and automated email platforms, ideally HubSpot
Must have technical / professional qualifications:
- 3+ years' experience working in Digital Marketing with a focus on SEO/PPC
- Prior experience in similar role
- Marketing, Digital Marketing or similar degree or equivalent working experience
- Lead/demand generation experience.
- Experience in B2C and/or B2B marketing.
- Good knowledge of analytical software, such as Google Analytics.
What we offer you!
- A positive, collaborative, and supportive work environment
- Annual leave - 25 days + Bank Holidays
- Annual Bonus
- Hybrid Working
- Group Pension
- Group Critical Illness
- Private Medical Scheme
- Development opportunities
Family Friendly Benefits
- Enhanced maternity & adoption pay – up to 6 months full pay
- Enhanced paternity leave and pay – up to 3 weeks full pay
- Fertility treatment leave – up to 5 days paid leave per cycle, for up to 2 treatment cycles
- Pregnancy loss leave – up to 5 days paid leave for pregnancy loss under 24 weeks
- Enhanced parental bereavement leave – up to 2 weeks full pay for the loss of any child from 24 weeks gestation to 18 years of age
About toob:
Here at toob, our people are our greatest asset. They fuel our success and are truly passionate about the work they do. In this ever-changing world it’s crucial that we continue to support our people with a positive growth culture where they can enjoy themselves, be authentic to who they are but also be rewarded for their efforts whilst learning and having fun.
toob values diversity and inclusivity and we welcome applications from all backgrounds, experiences and abilities. If you’re excited about this role but unsure if you meet every requirement, we encourage you to apply.
Should you require any reasonable adjustments to be made during the recruitment process, please let us know at time of application