DescriptionThe Organic Search Team is seeking a high-performing candidate who has already mastered the fundamentals of Search Engine Optimization and is prepared to contribute value at the enterprise level. In this role, you'll have the chance to utilize top-tier tools and platforms, and cultivate a broad range of cross-team partnerships as you manage organic search programs, monitor program performance, and aim to deliver positive business outcomes.
As a Search Engine Optimization Strategist in the Organic Search Team, you will get the chance to utilize top-tier tools and platforms, and foster a variety of collaborations across teams. Your responsibilities will include managing organic search programs, monitoring their performance, and aiming to yield positive business outcomes. Apart from your regular skills in reporting and measurement, you should be adept at presenting to internal clients and senior stakeholders, with the ability to articulate performance and optimization suggestions clearly. You should have a keen interest in both digital marketing and Search Engine Optimization strategy, and be ready to contribute value from the first day.
Job responsibilities:
- Expand the LOB’s organic footprint across all non-brand and brand phases of the customer journey
- Manage publication of search optimized content, identify new content opportunities, and measure page performance
- Identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape
- Produce quantitative reporting and qualitative explanations on weekly/monthly performance
- Help manage external tools partners and platforms
- Oversee internal content competition and prevent any potential keyword cannibalization
- Strategically plan site migrations, developing all deliverables such as search behavior analysis and migration mapping
Required qualifications, capabilities and skills:
- Bachelor’s degree and 4+ years of relevant Search Engine Optimization experience
- Ability to develop, execute and maintain Search Engine Optimization strategies and provide analysis
- Evaluate and improve current Search Engine Optimization processes
- Manage Search Engine Optimization project workflows across multiple teams
- Exhibit strong Search Engine Optimization expertise across technical and content skill sets
- Demonstrate a deep understanding of content management
- Experience with performance analysis, especially within Adobe Analytics
- Proficiency with Google Search Console and Bing Webmaster Tools
- Knowledge of search engine behavior, ranking factors and SERP trends
- Strong analytical and quantitative skills
- Excellent interpersonal skills, and eagerness to work as member of a team
Preferred qualifications, capabilities and skills:
- Agency experience preferred as well as banking, fintech or other financial services experience
- Experience with one or more Search Engine Optimization industry tools such as BrightEdge, SEMrush, or Screaming Frog
- Experience in web publication and familiarity with project management tools such as Adobe Workfront and JIRA
- Knowledge of JavaScript (JS), CSS, HTML, React or other JS frameworks