PPC Specialist

We are looking for the perfect candidate(SENIOR PAY PER CLICK EXECUTIVE) to manage and develop the company's pay per click and social media advertising campaigns, ensuring that they meet performance and revenue targets and manage pay-per-click advertising campaigns including the strategy, reporting, implementation and analysis of ad performance.

Roles and Responsibilities

• Launching and optimizing PPC campaigns
• Detailed and core workings on Google Tag Manager and Google Analytics.
• Monitoring udgets and overseeing ad campaigns
• Tracking KPIs and producing useful reports for management
• Should be well-versed in principles of search engine marketing (SEM), display advertising and paid social.
• Must ensure our online marketing efforts have the highest possible return on investment (ROI.)
• Experience in data analysis and reporting
• Create goals, custom reports using Google Analytics.
• Analytical thinking with strong math skills
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Keyword and audience persona research
• Adjust bids and budget to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Write attractive and concise copy for adverts and landing pages
• Suggest and develop new campaigns across multiple channels
• Find ways to reduce the risk of click fraud
• Creating, developing implementing effective paid search and social strategies
• Ensuring that campaigns are aligned clients marketing objective across multiple channels

Key Requirements

• Strong understanding and hands-on experience on Google Ads, Google Tag Manager and Google Analytics.
• Demonstrated PPC experience of at least 2-5 years.
• Very good written and verbal communication skills should be able to speak fluent English
• Highly organised individual with the ability to deal with complex campaign issues and deadlines.
• Google Ads certified (Preferred)
• Working knowledge of Microsoft suite (Excel, PPT) and Google spreadsheets, docs slides.
• Should be able to explain campaign-related issues to the client and team lead and/or manager
• Should be a TEAM PLAYER and must know how to cop up with high paced work exigency