Senior PPC Technical Account Manager
IDHLWe’re IDHL.
With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital.
Our portfolio of services span performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we're our client's key partner in growth.
Joining our performance division, you’ll be part of a team of SEO experts and paid media trailblazers. Working across outreach, technical SEO, digital PR, social media and more – there’s not a part of performance marketing we don’t deliver.
Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Costa, tombola, and Lights4fun.
But what’s in it for you?
Aside from working with some of the best in the business (there are nearly 400 of us across IDHL), we offer a variety of benefits all aimed at making your life that little bit sweeter:
- Performance-based bonus schemes
- 26 days holiday plus bank holidays and a birthday lie-in
- Two additional days for wellbeing and a volunteering day
- Additional annual leave purchase scheme or trade leave you don’t use for extra salary
- Hybrid working (a mix of office and home-based for many of our roles)
- Flexible working scheme
- Financial support from Salary Finance and Bippit
- Company pension scheme and health care cash plan
- Private health care dependent on length of service
- Clear training and progression programme
- Free mortgage advice from experts
- Regular company events and awards
- Employee perks portal
- Plus many more, visit our careers page for more details
Invested in your growth.
Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.
Inclusivity matters to us.
We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.
About You
About The Role
As a Senior PPC Technical Account Manager, you’ll play a key role in managing a portfolio of clients across multiple platforms and a variety of budgets. You will be expected to support on key accounts across the team, lead client calls and ensure progress is tracked against relevant KPIs.
You will also work to support and oversee the work of those more junior in the team and work collaboratively to provide insights and value-adding action. In addition to client work, our Senior PPC Technical Account Managers are responsible for coaching, mentoring, training and developing the junior team, along with delivering regular training sessions to the wider team and business.
As a Senior Technical Account Manager, you will be expected to act as a primary point of escalation and viewed as subject matter expert, with a continuous thirst to develop industry knowledge.
- Expertly manage a portfolio of large and/or complex clients’ paid search campaigns, across multiple networks
- Resolve complex issues, mitigating risk by devising smart strategies
- Work closely with other departments for all cross-company clients, ensuring overall strategy is always aligned and regular update meetings take place with all relevant internal stakeholders
- Conduct calls with clients and sales to discuss and plan campaigns
- Setup, implement, track and optimise PPC campaigns across several search engines and markets
- Undertake and be responsible for keyword research, analysis and strategy
- Provide cost estimates and ensure robust budget management
- Ad Copy writing and testing
- Tracking setup (including tracking codes generation, goals and funnels setup)
- Prepare and deliver monthly reports & attend monthly progress meetings with clients
- Analyse PPC campaign performance and recommend next steps
- Responsible for; and targeted on the success of these PPC campaigns and client ROI and part of your responsibilities will be KPI reporting
- Confidently complete audits and New Business calls/proposals
- Monitor and assess the training needs within the team and help develop and deliver appropriate training programmes for teams and individuals
- Focus on delivering a high quality product, improving efficiency and maximising the team’s potential
- High levels of organisation, determination and persistence
- The ability to delegate tasks and support executives to make sure all tasks are completed to deadlines
- Strong leadership skills and lead by example
- Excellent written and verbal communication skills and a strong customer service ethos with the ability to build lasting relationships
- Consistent and meticulous attention to detail
- A strong understanding of audience and targeting skills
- Strong time management skills to ensure deadlines are consistently met and proactively managed
- A strong ability to work within a team and independently
- A positive, can-do attitude and the ability to seek out opportunities in order to develop knowledge
- Be a technical point of contact who confidently and proactively shares knowledge
- Exceptional traits of ownership and accountability
- A confident presenter, frequently reflecting on opportunities to develop and share experience with the team
- Support peers and mentor/coach those less experienced in the team
- Maintain productivity, profitability, and renewal targets for pod accounts
- Seek opportunities to increase technical and industry knowledge
- Display in-depth knowledge of all areas of Paid Media, and demonstrate a breadth of knowledge across the rest of the business
- Challenge technical proposals, strategy and roadmaps with peers as appropriate
- Use knowledge and commercial understanding to develop advanced strategies and roadmaps
- Compile sophisticated and creative analysis and recommends remediating action
- Proactively give feedback to team members to support their development
- Transparent in making client strategy and technical decisions
- Proactively improve performance on accounts, through knowledge and skill
- Be able to implement solutions based on advanced knowledge of common metrics within paid media
- Extensive experience in a senior PPC role within a search agency
- Advanced knowledge of data manipulation, with a clear understanding and application of data downloading, formatting and analysis
- Experience in confidently building roadmaps and advise clients on strategy in line with agreed KPI’s and without guidance or support
- Experienced in managinglarge and complex client accounts
- Demonstratable experience in identifying new development opportunities to improve service
- Strong knowledge of Excel
- Experience in search, display, video and shopping campaigns
- Be a master of different interfaces such as Google Ads, Microsoft etc
- Maintain productivity at 60%
- Ensure Time Tracker is 100% complete by the end of each day
- All relevant technical certs to be completed and up to date - complete a minimum of 1 certifications per month if expired or due to expire
- Achieve 95% TAM renewal rate