Senior Manager, Search Engine Optimization

Job Description
As the Senior Manager, Search Engine Optimization (SEO), you will play a crucial role in driving traffic and revenue to BestBuy.com by managing our organic search strategies with a strong focus on technical and local SEO work. Your main objective will be to develop and execute strategies that enhance our online presence and contribute to business growth. You’ll work within a close-knit, fast-paced team, making an impact at all levels of the business. A successful candidate will bring technical SEO expertise and a collaborative mindset and will find the role exciting for the opportunity to contribute to ambitious goals while having fun along the way.

This role is hybrid, which means you will work some days on site at a Best Buy location and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process. For this role, you must be located within a drivable distance to our office in Richfield, Minnesota.

What you’ll do

• Deploy and execute BestBuy.com's technical SEO strategy, while contributing to broader organic search initiatives and solving enterprise-level SEO challenges at scale.
• Understand business priorities, set SEO strategies across a diverse portfolio, and drive impactful business outcomes.
• Develop strategies to drive traffic across the entire customer journey, from top to bottom of the sales funnel, within an eCommerce ecosystem.
• Educate and influence stakeholders on SEO best practices, collaborating with internal and external partners to maintain and enhance a scalable SEO program.
• Contribute to decision-making processes related to web experiences, resources, and timelines, ensuring alignment with SEO goals.
• Lead, manage, and mentor a team of SEO professionals, setting clear goals and expectations, providing ongoing feedback and support, and facilitating professional development and training opportunities.

Basic qualifications

• 5 or more years of experience in SEO
• 5 or more years of experience using common SEO tools (Google Search Console, Screaming Frog, SEMrush, etc.) 
• 4 or more years of hands-on experience in technical SEO, with a track record of solving complex SEO problems at scale
• 3 or more years of experience with SEO analysis (using tools such as Adobe Analytics, Google Analytics, etc.)
• 1 or more years of experience in local SEO 
• 1 or more years of experience in eCommerce, or a similar and large multi-channel environment
• 1 or more years of experience leading and developing a team, with strong leadership and mentoring skills 

Preferred qualifications

• Bachelor's degree in a relevant field
• 7 or more years of experience in SEO 
• Enterprise retail experience 
• Experience with Abode Analytics 
• Experience with BrightEdge and/or Botify 

What’s in it for you

We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include:

• Competitive pay
• Generous employee discount
• Physical and mental well-being support

About us

As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.