About the company
We're Favoured, and were here to help you get more customers and boost your profits - simple as that.
Were specialists in results-driven performance marketing to deliver fantastic results for our clients.
Clients love us because of our proactive communication, our strategic approach to marketing, and our
funky creativity! We have industry experts (sneak preview: our co-founder is a former Apple marketing
lead) who will support your business through full-funnel marketing. From attracting new people to
converting them into customers, to engaging and retaining them long-term - weve got you covered. Lets
get creative, lets get clever, and lets smash your marketing goals.
About the role
We are looking for a rockstar PPC Ads specialist who has demonstratable experience in running advertising
campaigns for conversions, lead generation and mobile app installs for eCommerce, technology and B2b
businesses.
This means you have developed strategy, set up, optimised, and scaled ad campaigns for
businesses driving results around purchases, ROI, CPA, ROAS, and CPI.
You have worked across a range of businesses and have demonstratable experience in taking
accounts from £100 a day to £1000 a day whilst driving great performance.
You test copy, objectives, audiences & creative constantly and understand the framework
required to successfully take accounts from testing to scaling.
You know how to implement multiple tactics to improve conversions, ROI and ROAS in Google
Ads, Shopping - Apple Search is a bonus.
You have the confidence and project management skills to look after multiple projects at one time
and can diversify your skillset to make sure you can make a variety of project types perform.
You have the technical skillset to implement pixels and pixel events, set up audiences, maybe you
use some tools to help you manage the workflow of managing ads to make sure they perform.
You love digital marketing and you are familiar with marketing across multiple channels and types
including social, advertising, email, conversion rate optimisation, website & marketing audits,
strategy & tactics.
As the PPC Specialist you understand the importance of everything that happens after the click so
will be well versed in conversion rate optimisation, email marketing strategies and some growth
hacks and will work with the respective teams at Favoured to ensure your ads can perform the
best they can.
If you have read this far then you will know the password to add in your cover letter is "unicorn".
Please also share some examples of the successes you have had in the past. We are not looking for
someone who can just set up PPC ads, anyone can set up PPC ads We are looking for someone who
understands the intrinsic complexities of running campaigns to drive results and the strategies and tactics
involved in delivering results - if a campaign doesn't drive results you are quick to react to test, learn, fix
or completely rip it up and start again.
You will be working alongside a team of marketing and creative professionals with over 50 years of
combined experience coming from the likes of Apple, Universal Music, MTV, BBC, Live Nation and
Ticketmaster - joining a collective who are disrupting the way marketing and creative is serviced.
We believe in creating a culture of performance and trust, you do the work to get the job done, no politics,
no corporate bullshittery - just great people, great work, and a great work/life balance.