PPC Manager

Job Description:

As the PPC Specialist/Manager, you will ensure the successful implementation of search, display, video and shopping campaigns in “Google/Facebook/Bing Ads” for USA ecommerce websites.

The person should have proven experience in managing Google Ads campaigns as you will be expected to take responsibility for strategizing, growing, optimising and ensuring the success of the campaigns.

Reporting into the Head of Marketing. Sharing daily, weekly, monthly and quarterly reports along with issues and solutions.

In addition to delivering new business insights, this role will be responsible for providing ongoing strategic guidance, recommendations & training the team.

We seek an expert in the PPC Manager, ideally with expertise with Analytics platforms and Excel, and proficiency across Google, Bing, Yahoo and Facebook Ads. Past experience with analytics integrations, creation and maintenance of URL tracking codes, and proven ability to understand, manipulate and report on metrics is highly desired.

Key Activities & Responsibilities

• Support the team by delivering timely, insightful and actionable analyses
• Interact with internal teams to understand requests, prioritize, and set clear expectations
• Solve complex business problems by using advanced analytics
• Use existing tools within PPC and other statistical packages to create and automate complex reporting of each channel performance across all Client brands
• Answer ad hoc questions and conduct deep dive analysis for the business
• Conduct Lifetime Value analysis across all vehicles and recommend budget allocations
• Enhance current reporting tools and develop new tools to support the digital landscape
• Ongoing report creation and reporting to stakeholders
• Calculating ROI and ROAS frequently
• Plan, implement and optimise campaigns
• Use a range of analytical tools to identify areas of success/that need improvement
• Frequent reporting to all stakeholders
• Work alongside other marketing teams to harmonise strategies
• Quarterly and month plans, budget forecast and media plan delivery in collaboration with the other digital marketing channels
• Implement tracking and reporting on success rates, ROI & sales volume
• Possess exceptional budget management skills
• Developing short and long term strategic marketing plans to ensure that company KPIs are hit
• Providing advice and guidance on new industry developments to individuals and teams within the team as required, and working on developing, designing and implementing new changes as requested.
• Contribute significantly to the broader online marketing mix

Experience

• At least 6 years’ experience in managing ads on Google specifically, Bing and Facebook would be an added advantage
• Excellent English writing and verbal communication.
• Substantial experience in managing online campaigns as part of a web/marketing team
• Extensive experience analysing website traffic, including on-page behaviours, in-bound traffic patterns, and A/B testing
• Managing a large budget more than $40 thousands
• Experience of managing accounts and implementing new initiatives
• Knowledge and interest about technology, marketing and communications.
• Minimum 3 years of working experience in ecommerce
• USA Experience/Global Experience would be an added advantage
• Experience in Search Ads with manual bidding, Google Display Ads,Remarketing ads, PLA/RLSA Ads.

Company Profile:

GemsNY, New York’s finest jewelry brand, a 33+ year old company delivering the best gemstones jewelry. We strive to acknowledge our customer’s styles and needs in the best possible way. GemsNY is here to make all your jewelry dreams come true.

We provide the finest quality bespoke jewelry and loose Gemstones at an economical price. Our specialization is in rings, pendants, earrings, and bracelets featuring sapphires, rubies, emeralds, alexandrites, tsavorites, and natural and lab created diamonds.

GemsNY is headquartered in the heart of New York's jewelry district. We are proud to be one of the first jewelers of size to take colored gemstones online. We currently have 50,000+ colored gemstones displayed on our website and, unlike others, we own the entire inventory.

We have a team in India which is customer oriented in terms of providing technical help like programming, marketing, designing etc. In an industry where market reputation is the key asset, the Company has carved a niche for itself and has received continuous admiration and appreciation from its esteemed clients.

We foster a culture of collaboration, innovation and continuous learning. Our team comprises dedicated and resourceful individuals who work together to help customers design and create perfect jewelry pieces on the website.

You can visit the website, www.gemsny.com to know more