- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Requirements
- Excellent analytical skills
- Ability to think creatively and communicate effectively with a range of audiences from various disciplines
- Experience of successfully running multiple PPC campaigns at the same time
- Ability to handle client PPC budgets effectively
- Proficiency with software like Google Analytics, Google Ads
- Knowledge of Microsoft Excel and data manipulation
- Good level of mathematical ability
- Strong relationship-building and communication skills