Performance Marketing Specialist
Falmouth CareersWe’re seeking a Performance Marketing Specialist, on a fixed term maternity cover basis from September 2026, with demonstrable hands-on experience managing digital advertising, tactics and platforms.
Working as part of of the Marketing & External Relations Team, this is a key role where you will be directly involved with creating, implementing and reporting on a solid paid media strategy; primarily driving student recruitment through effective social, search and display advertising.
You will work across teams; including with colleagues across Marketing (such as Web Editors, Design teams and our Social Media & Content Officer) and wider University teams to ensure USPs and key messaging is driven by audience intent.
About You
It's a fast-paced commercial environment, and we are looking for candidates who are able to plan effectively to manage their workload, while also being proactive and agile: comfortable to change tactics as required based on platform updates. Alongside these core qualities, our ideal candidate will be a strong communicator; excellent at writing ad copy, but also communicating the value and delivery of campaigns to wider teams.
We are looking to hear from candidates who have the following skills/experience:
- Recent, relevant experience in hands-on delivery of digital advertising to deliver strong results, including ad creation, build and reporting
- Detailed knowledge of current digital paid media platforms (at time of writing the University advertises with Google, Meta and TikTok) and best practice, with an eye on the future of these platforms
- Experience of and ability to manage a substantial budget day to day
- Organisation skills; the ability to confidently manage a varied workload
For further details on the skills/experience required for this role, please see the full job description linked above.
Working pattern and location
This role is a fixed term maternity cover position for 12 months starting on 14 September 2026 working full-time, 35 hours per week. Please note that we are not considering part time or reduced hours for this role.
Our ideal candidate will be available to attend weekly team meetings in person on our Cornwall campuses. However, we are also open to hybrid or UK-based remote workers for this role, this will be discussed further at interview.
Questions?
If you would like an informal discussion about the role, please email Head of Digital & Content, [email protected]
About Us
Full details on our employee benefits can be found on our careers page www.falmouth.ac.uk/jobs. Alongside these benefits we offer a first class working environment across our campuses with all the facilities you would expect from a leading University.