Marketing Intern

Classification: Part-Time (maximum 25 hr./wk.), non-exempt, hourly

Duration: 6 months 

Reports To: Director of Marketing

As a Marketing Intern at MicroGenDX, you will have the opportunity to gain practical experience and contribute to our marketing efforts. This internship is designed to provide you with exposure to various facets of marketing, including digital marketing, content creation, social media management, and marketing analytics. You will work closely with our marketing team to support campaigns, create engaging content, and assist with day-to-day marketing operations.

Duties/Responsibilities:

• Content Creation: Assist in developing engaging written and visual content for our website, blog, social media, and other marketing channels.
• Social Media Management: Help manage and grow our social media presence by creating and scheduling posts, engaging with our audience, and tracking performance.
• Market Research: Conduct research to identify industry trends, competitive landscapes, and customer preferences to inform marketing strategies.
• Email Marketing: Assist in creating and optimizing email campaigns to engage with our subscribers and customers.
• SEO and SEM: Support in optimizing website content for search engines and assisting with paid advertising campaigns.
• Analytics and Reporting: Monitor marketing metrics and assist in preparing reports to track the performance of marketing campaigns.
• Collaboration: Work collaboratively with cross-functional teams, including sales, design, and product development, to align marketing efforts with overall company goals.
• Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Required Skills/Abilities: 

• Strong written and verbal communication skills.
• Familiarity with social media platforms and digital marketing concepts.
• Basic knowledge of marketing tools and analytics platforms (e.g. Canva, Adobe Acrobat, Google Analytics, social media management tools).
• Creativity and the ability to think critically.
• Detail-oriented and highly organized.
• Ability to work both independently and collaboratively in a fast-paced environment.

Education and Experience:

• Pursuing a degree in Marketing, Communications, Business, or a related field (current enrollment in a college or university program).