Head of Performance Marketing

About Pettable

About the Role

What You'll Own and What Success Looks Like

What you'll own

• Paid acquisition across Google, Meta, Tiktok, and other emerging channels. You'll own strategy, execution, and optimization across Google and Meta and will build our presence on other channels like Tiktok. You're not handing a brief to an agency - you're in the accounts.
• A significant annual paid media budget. You'll manage pacing, seasonal allocation, and the daily tradeoffs between scale and efficiency.
• Conversion and funnel optimization. You'll be able to diagnose conversion issues yourself as well as design and execute on tests to improve our funnel. Occasionally you will work with engineering to set up or scale these tests, but you will own a significant amount of testing yourself. You have experience owning funnel performance and running up A/B tests, using data to objectively know when to double down vs. kill an experiment.
• Creative testing systems. You'll drive the testing velocity on ad creative - message × audience × format × platform - and build the learning loops so we compound what works rather than reinventing every quarter.
• Measurement and reporting. You'll be accountable for high priority results including paid new clients, CAC, and conversion metrics. You'll build (or improve) the dashboards and reporting cadences that let us make decisions weekly, not monthly. You'll have a strong opinion on attribution and incrementality.
• New channel evaluation. You'll assess and pilot new acquisition channels with a bias toward evidence over enthusiasm.

What Success Looks Like

• Handoff from Pettable’s parent company, Receptive, performance marketing team: account structure, targeting, creative, spend allocation, historical performance, and what's been tested.
• Understand the full customer funnel and where the drop-off points are.
• Build working relationships with product / eng and operations teams. Understand what data exists, what's trustworthy, and what's missing.
• Take over the daily / weekly / monthly existing reporting rhythm for paid acquisition with a plan for go-forward reporting to make sue we are tracking to our objectives and key results that map to your function.

• You are running the day-to-day of paid ads, still seeking support from Receptive’s performance marketing team when needed.
• Identify the top 2-3 efficiency or conversion opportunities and start testing against them. These should be evidence-based, not vibes.
• Stand up (or improve) a structured creative testing framework: what we're testing, how we're measuring it, and how fast we're cycling.
• Have a clear point of view on measurement and attribution: what's working, what we're flying blind on, and what to build toward.
• Deliver a seasonal budget plan for the next quarter with clear pacing and scenario logic.

• You are running the day-to-day of paid ads and infrequently need support from Receptive’s performance marketing team.
• Paid CAC trending in the right direction relative to where it was when you started, with evidence for why.
• Pettable A/B testing velocity is measurably higher - more tests running, faster decisions, documented learnings feeding back into the next round.
• Perspective on new channel pilots with a clear case for what to try first and how much to invest.
• A funnel optimization roadmap built in partnership with product / engineering - not just ad-side improvements, but quiz/checkout/conversion work with shared KPIs.

• The paid acquisition engine is running predictably enough that you can forecast monthly new clients within a reasonable band, accounting for seasonality.
• You've built repeatable systems - creative testing, budget allocation, reporting - that don't depend on manual heroics. Someone could look at your setup and understand how decisions get made, and you are not scrambling on reporting each week.
• Subscriber opt-in rate from paid channels is improving in partnership with product / engineering - you're not just acquiring any client, you're acquiring clients who will continue to improve our unit economics.
• You're a real strategic partner to the GM on growth decisions, not just a paid ads operator. You have a point of view on where the business should invest next and why.

Who You Are

• You have 5+ years of experience in performance/growth marketing, with real depth in Google Ads and Meta. You've personally managed significant ad spend - not just overseen it or taken instruction from others.
• You’re a pro at making decisions with data. When a campaign underperforms, your instinct is to look at the funnel data and conversion signals before changing the creative or the bid. You know the difference between statistical noise and a real signal, and you've built the muscle of knowing when to let a test run vs. when to cut it.
• You’ve set up and run A/B tests end-to-end — not just on ad creative, but on landing pages, funnel steps/checkout steps, and pricing. You've learned from tests that failed and can talk about what you did with that information.
• You are a doer at heart and have a bias for action. While you are excited by the chance to run Pettable’s performance marketing strategy, you are just as ready to be the day-to-day performance marketing executer.
• You’re an obsessive problem solver and excited to troubleshoot conversion and funnel issues hands-on. If checkout completion drops 15% on a Tuesday, you're the person pulling the data, forming a hypothesis, and coordinating a fix — not waiting for someone else to investigate.
• You have managed budgets in the mid-six to seven-figure monthly range and understand the pacing, seasonality, and risk management that comes with real spend.
• You can communicate clearly to non-marketers. You'll present to a GM, a CEO, and a board. They care about business outcomes, not CPM trends, and you know how to bridge that gap.
• You are energized by ownership. This isn't a role where someone above you sets the performance marketing strategy and you execute. You'll shape the strategy, make the calls, and be accountable for the results.
• You have experience working at DTC (health & wellness or regulated industries strongly preferred), petcare, or marketplace businesses.
• You have experience with AI-native marketing tools and workflows and are excited to leverage AI for performance marketing. You don't use AI as a chatbot, you use it to build. You've built landing pages in Claude Code and generated your own ad creative, and you build AI agents to run real work for you - pulling reporting together, setting up tests, handling the repetitive parts of the job on their own. You can tell us about something that you’ve actually shipped with AI.

Where You’ll Work & What You’ll Receive