Digital Marketing Intern

Marketing

Compensation Overview

The hourly salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual hourly rate for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards. 

Salary Range

$23.00 - $25.00

1

The goal of the Marketing & Communications Intern Program is to attract and develop self-motivated individuals who are interested in the field of Marketing & Communications. As interns, you will be exposed to a challenging work experience with planned activities that give you insight into business and the many career options that lie ahead for you. With many company-wide and community outreach events, you will have the opportunity to interact and network with many levels of leadership and management.

The Digital Marketing Internship within Enterprise Integrated Marketing is focused on our ongoing Account Based Marketing (ABM) program. The successful candidate will gain a broad understanding of how we align with our sales teams to identify key prospects and then use advanced marketing techniques— including paid media, email marketing, social selling, and events—to drive consideration for Travelers.

What Will You Do?

• Work closely with our business partners to refine our target prospect lists and segment the list to understand performance at a more granular level. 
• Help manage an on-going media calendar tracking the status of each of our paid campaigns.
• Work with creative services on the development of digital advertising creative in support of ABM paid campaigns.
• Assist in the execution of our campaigns by coordinating with the media agency on tracking and campaign parameters.
• Help in the development and uploading of targeted audiences in our audience management tool LiveRamp.
• Assist in the management of our event strategy (live and virtual) and conduct analysis of the attendees post event.
• Analyze campaign performance to uncover opportunities for optimization and understand the business impact of our B2B marketing efforts.
• Help in the development of prospect engagement reports that provide sales intelligence to our field team.
• Work as part of the Travelers Championship welcome experience team.
• Exposure to Travelers B2B social selling and field marketing programs

What Will Our Ideal Candidate Have?

•    Strong verbal and written communication skills, strong editorial skills
•    Intermediate PowerPoint and Excel skills
•    High interest in performance marketing with a basic understanding of data-driven content marketing, social media, and digital advertising channels.
•    Experience with persuasive writing 
•    Ability to think outside of the box and stay in touch with the latest the digital trends
•    Strong project management skills
•    Basic analytical skills

What is a Must Have?

• Cumulative GPA of 3.0 or greater
• Currently enrolled in Undergraduate or Graduate program with a focus on Marketing and/or Communications
• You must be 18 years of age to apply
• Legally authorized to work in the United States now and in the future