The Creative Marketing Intern will assist in developing, planning, and executing Sony Music's creative marketing and content strategy for international repertoire in the Southeast Asia (SEA) markets, specifically in the Philippines.
This position will play a key role in supporting the team in various marketing functions including generating ideas and developing pitches, collaborating with content creators and fan communities, and aligning efforts with Sony Music's artists' releases (recorded music). The intern will also assist the Content Producers with social media strategy, short-form video initiatives, and content production (including photo, video, and digital marketing assets) to craft engaging fan experiences on behalf of some of the biggest International artists in the world.
What you'll do:
- Social Media Content Creation: Assist in developing and curating engaging content for Sony Music Entertainment’s social media platforms. This includes creating graphics, writing compelling posts, and scheduling updates to maintain a consistent online presence.
- Campaign Support: Work alongside the creative team to support the planning and execution of international campaigns. This involves conceptualizing creative ideas, assisting in managing timelines, and ensuring that all promotional activities align with the campaign or release objectives.
- Event Coordination: Help organize events such as album releases, promotional tours, in-market interview opportunities, and fan meet-ups, to name a few. Responsibilities include logistics and vendor coordination, and on-site support to ensure events run smoothly.
- Public Relations: Develop and maintain relationships with key influencers, fan communities, and content creators’ pool. Draft content briefs, pitch stories, and coordinate and report content execution to amplify our frontline and catalog releases.
- Analytics and Reporting: Monitor and analyze the performance of creative initiatives using various analytics tools. Prepare detailed reports that highlight competitors, successes, and areas for improvement, providing actionable insights to the creative team.
Who you are:
- Marketing/ Business / Design / related course, with experience in creative campaigns from ideation to execution in the music/entertainment/film or similar creative industries.
- Passionate about the music and entertainment business and desire to build a creative career in the industry.
- Excellent communication and collaboration skills, working in cross-functional teams.
- Take an interest in learning about the trends, culture,¬¬¬¬ and uniqueness of all markets across Southeast Asia
- You are hungry to learn and grow. You are curious, ask questions, get excited about new projects, and strive for excellence in work.
- Ability to generate new and valuable ideas and execute them through various media and digital and non-digital platforms.
- Thorough understanding of how the various technologies that drive music consumption work and how to use them to create content and drive audience/fan engagement.
- Fluent in English.
- Have a thorough understanding of lifestyle and cultural trends.
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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