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content writer

Easy Recruitz
Full-time
On-site
Delhi, India

Overview:

The content writer plays a crucial role in creating engaging and relevant content to attract and retain the target audience. They contribute to the overall content strategy and ensure that the brand's message is effectively communicated through various channels.

Key Responsibilities:

  • Creating engaging and informative content for various platforms.
  • Conducting thorough research on industry-related topics.
  • Optimizing content for search engines (SEO).
  • Collaborating with the marketing team to develop content ideas.
  • Proofreading and editing content before publication.
  • Adhering to content guidelines and brand voice.
  • Regularly updating and repurposing existing content.
  • Utilizing analytics to measure content performance.
  • Staying updated on industry trends and best practices.
  • Contributing to content planning and strategy sessions.
  • Managing deadlines and prioritizing tasks effectively.
  • Engaging with the audience through content distribution channels.
  • Ensuring consistency in tone and messaging across all content.
  • Participating in brainstorming and creative sessions.
  • Adapting content to different formats and mediums.

Required Qualifications:

  • Bachelor's degree in English, Journalism, Marketing, or related field.
  • Proven work experience as a content writer or similar role.
  • Demonstrable portfolio of published articles, blogs, or web content.
  • Understanding of SEO principles and best practices.
  • Proficiency in content management systems (CMS) and collaboration tools.
  • Exceptional writing, editing, and proofreading skills.
  • Ability to work in a fast-paced environment and meet tight deadlines.
  • Strong research and analytical abilities.
  • Excellent communication and interpersonal skills.
  • Detail-oriented with a keen eye for quality and accuracy.
  • Creativity and the ability to generate innovative ideas.
  • Knowledge of digital marketing trends and content distribution channels.
  • Experience with social media platforms and content promotion.
  • Flexibility and adaptability to changing priorities and tasks.
  • Understanding of brand messaging and audience targeting.